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Carnegie Tech Stack

Student enrollment and integrated marketing platform for higher education institutions

Higher Education Westford, Massachusetts 201–500 employees Founded 1985 Privately Held

Carnegie operates a services-and-software model serving colleges and universities, with a stack centered on Slate (their core student-connection platform), Google Analytics, Looker Studio, and social advertising tools (Meta, LinkedIn, TikTok, Snapchat). The hiring profile is heavily skewed toward marketing (8 roles, mostly senior/VP level), with minimal product and support capacity—typical of a mature consulting-led business where customer success and delivery excellence matter more than rapid feature development. Pain-point clustering around campaign profitability, approval bottlenecks, and asset delays signals operational friction in their core service delivery (expedited implementations, media planning, social listening) rather than product gaps.

Tech Stack 14 technologies

Core StackGoogle Analytics WordPress Google Ads Asana Slate Google Search Console Looker Studio ChatGPT Perplexity Drupal Meta LinkedIn Snapchat TikTok

What Carnegie Is Building

◆Challenges

Project profitability
Shift to generative search engines
Complex paid social media campaigns
Optimizing campaign performance
Managing complex client campaigns
Asset delays
Approval bottlenecks
Budget overruns
Scaling media solutions
Enhancing client reporting

▲Active Projects

Expedited implementations
Training sessions
Social listening projects
Content creation initiatives
Architect complex integrated digital strategies
Develop media plans and budgets
Strategic digital advertising campaigns
Media campaign integration
Tactical integrated media programs
Integration of new technologies

Hiring Activity

Accelerating10 roles · 7 in 30d

Department

Marketing

8

Product

1

Support

1

Seniority

Senior

6

Mid

3

VP

1

Notable leadership hires: Project Lead

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About Carnegie

Carnegie is a higher education marketing and enrollment services firm founded in 1985, based in Westford, Massachusetts, and serving colleges and universities across the United States. The company operates across three service lines: integrated marketing strategy (media planning, digital advertising, content creation), enrollment solutions (student recruitment and connection), and reputation management. Their technology layer includes Slate for student management, WordPress and Drupal for web properties, and a full suite of Google and social-media advertising tools. The organization scales via project-based delivery; active recruitment focuses on marketing strategists and senior roles, reflecting growth in managed-services capacity rather than product innovation.

HeadquartersWestford, Massachusetts

Company Size201–500 employees

Founded1985

Hiring MarketsUnited States

Frequently Asked Questions

What technology does Carnegie use for student data management?

Slate is Carnegie's primary platform for student connection and management. They also use Google Analytics and Looker Studio for campaign tracking, and WordPress/Drupal for digital properties.

What advertising platforms does Carnegie work with?

Carnegie manages campaigns across Google Ads, Meta, LinkedIn, Snapchat, and TikTok, plus Google Search Console and Google Ads directly, reflecting multi-channel enrollment and reputation-management strategies.