Carnegie Tech Stack
Student enrollment and marketing platform for higher education institutions
Carnegie operates a marketing and enrollment platform for colleges and universities, built on Salesforce, Slate, WordPress, and a growing CDP integration capability. The hiring composition—19 roles in marketing, 5 in sales, 2 in engineering, and accelerating velocity—reflects a sales and marketing-led org scaling customer success and enrollment campaign delivery rather than platform development. Active projects around data-driven enrollment, automated student engagement, and behavioral data activation suggest Carnegie is moving beyond campaign execution toward personalized, data-activated student journeys.
Tech Stack 24 technologies
What Carnegie Is Building
◆Challenges
- Maintaining project profitability
- Campaign accuracy
- Complex higher education clients
- Platform scalability
- Optimizing campaign performance
- Expanding existing portfolio
- Data privacy compliance
- Enhancing behavioral data activation
- Growth strategy
- Ensuring profitable campaigns
▲Active Projects
- Cdp integration
- Enrollment management marketing initiatives
- Data-driven enrollment campaigns
- Monthly client performance reporting
- Anonymous user tracking implementation
- Automated student engagement workflows
- Integrated media program execution
- Enrollment management project integration
- Optimization training program
- Platform partnership development
Hiring Activity
Department
Seniority
Notable leadership hires: Slate Solutions Director, Social Media Director, Client Success Director
