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Butler/Till Tech Stack

Full-service marketing agency with proprietary local marketing technology

Advertising Services Rochester, New York 201–500 employees Founded 1998 Privately Held
butlertill.com LinkedIn

Butler/Till is a 201–500-person marketing agency built on data and measurement, with a tech stack anchored in Snowflake, Azure, Power BI, and programmatic ad platforms. The company is actively hiring across marketing, engineering, product, and data—with director and senior roles leading the charge—while simultaneously shipping internal tools (BetterLocal platform, data frameworks, reusable components) alongside client work. This pattern signals a transition from pure services to a hybrid services-plus-software model.

Tech Stack 32 technologies

Core StackSnowflake AWS Power BI HubSpot Active Directory Azure AD Google Ads Python Jira Postman Selenium Cypress Playwright ASP.NET C# Confluence Power Automate Azure macOS Microsoft Advertising DAX Excel Power Pivot TestRail Zephyr Insomnia Edge Chrome Firefox Search Ads 360 Bing

What Butler/Till Is Building

◆Challenges

  • Improving campaign performance
  • Low customer adoption
  • Shortening sales cycles
  • Quality gaps
  • Maximizing marketing roi
  • Budget discipline
  • Operational consistency
  • Event tech stack selection
  • Inefficient workflow
  • It-related delays for new hires

▲Active Projects

  • Client specific data marts
  • Butler/till data frameworks
  • Reusable component development
  • Proof of concept designs for strategic initiatives
  • Build and run the demand generation engine
  • Own and amplify external marketing & thought leadership
  • Drive strategic alignment between marketing and growth
  • Pitch deck development for new business
  • Marketing campaign design across digital channels
  • Executive speaking engagement coordination

Hiring Activity

Accelerating20 roles · 20 in 30d

Department

Marketing
7
Engineering
4
Product
3
Data
2
Design
1
Sales
1
Support
1

Seniority

Mid
6
Senior
5
Director
4
Manager
3
Junior
1

Notable leadership hires: Paid Search Director, IT Director, Product Director

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About Butler/Till

Butler/Till is an independent, women-owned and employee-owned marketing agency headquartered in Rochester, New York. Founded in 1998, the firm specializes in campaign design, media planning, marketing science, analytics, and healthcare marketing for mid-market and enterprise clients. Core capabilities span programmatic and search advertising, creative services, and ROI measurement. The company built BetterLocal, an internal platform designed to simplify localized campaign management across multiple channels and data sources. Projects indicate active investment in client data infrastructure (custom data marts), thought leadership, and demand generation.

HeadquartersRochester, New York
Company Size201–500 employees
Founded1998
Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Butler/Till use?

Snowflake and Azure for data; Power BI for analytics; HubSpot for CRM; Google Ads and Microsoft Advertising for campaign management; Python and ASP.NET for development; Jira and Confluence for team coordination.

Where is Butler/Till headquartered?

Rochester, New York. The company was founded in 1998 and is privately held, independent, and 100% employee-owned.

How this profile is built

Butler/Till's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.