Butler/Till Tech Stack

Full-service marketing agency with proprietary local campaign tech

Advertising Services Rochester, New York 201–500 employees Founded 1998 Privately Held

Butler/Till is a 201–500-person marketing agency built around media buying, analytics, and creative services, with a recent pivot toward automation and AI. The tech stack reveals a data-first operating model: SQL, Python, Power BI, and DAX power internal analytics, while Google Ads, Microsoft Advertising, and Search Ads 360 drive client campaigns. Active adoption of GitHub Copilot and ongoing work on AI bot configuration and campaign-edit automation signal a shift toward reducing manual workflow overhead—a pattern reinforced by pain points around project profitability and raw-data-to-insights speed. The marketing-heavy hiring mix (24 of 34 open roles) and focus on BetterLocal (their proprietary local marketing platform) indicate they're scaling campaign delivery and tooling simultaneously.

Tech Stack 17 technologies

Core StackGoogle Ads Power BI AWS Python Power Automate Microsoft Advertising Excel SQL Excel Power Pivot DAX Search Ads 360 Microsoft Office Google Bing YouTube Meta

AdoptingGitHub Copilot

What Butler/Till Is Building

◆Challenges

Project profitability
Increasing participation in marketing programs
Improving campaign performance
Achieving sales and retention targets
Client invoicing accuracy
Security compliance risk
Maximizing marketing roi
Contract renewals
Raw data to actionable insights
Accurate reporting delivery

▲Active Projects

Virtual and in-market larger-scale events
Gap analysis
Monthly paid search campaign management
Full-funnel marketing campaign
Scalable content suggestion frameworks
Ai bot configuration
Automation of campaign edits/optimizations
Campaign performance optimization
Power bi dashboard development
Client measurement solutions

Hiring Activity

Accelerating35 roles · 20 in 30d

Department

Marketing

Sales

Data

Product

Seniority

Mid

Senior

Junior

Manager

Director

Notable leadership hires: Account Director

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About Butler/Till

Butler/Till is an independent, women-owned, 100% employee-owned B Corporation headquartered in Rochester, New York, founded in 1998. The agency serves mid-market and enterprise clients with integrated marketing campaigns spanning media buying, creative services, campaign analytics, and marketing science. They specialize in healthcare marketing and localized campaign management through BetterLocal, their proprietary platform. Core service areas include paid search, programmatic display, video, and analytics & measurement; revenue scales with client account growth and contract renewals. The organization operates with a data-driven accountability model, pulling performance insights from SQL-backed dashboards (Power BI) and optimizing campaign ROI through continuous A/B testing and paid-search automation.

HeadquartersRochester, New York

Company Size201–500 employees

Founded1998

Hiring MarketsUnited States, Peru

Frequently Asked Questions

What is Butler/Till's tech stack?

Google Ads, Microsoft Advertising, Search Ads 360, AWS, Python, SQL, Power BI, and DAX. They're actively adopting GitHub Copilot for development acceleration and building AI bot configuration and campaign-automation tools in-house.

What is BetterLocal?

Butler/Till's proprietary technology platform built to simplify localized marketing. Designed to reduce the operational complexity of managing distributed, multi-location campaigns across spreadsheets, logins, and email workflows.