Branch sells linking and measurement software that helps enterprise brands acquire, retain and engage app users across channels. The stack pairs a deep Android toolchain (Kotlin, AOSP, Perfetto, Robolectric) with heavy streaming and OLAP infrastructure (Flink, Kafka, Iceberg, Druid), while a sales-dominated hiring mix, a Sales Head search and Asia-Pacific openings point to a commercial expansion push.
Notable leadership hires: Sales Head
Branch is a privately held software company headquartered in Mountain View, California, with 201–500 employees. It delivers SaaS for deep linking, mobile install attribution, referral tracking and campaign measurement across digital environments. Customers are enterprise businesses focused on mobile growth and martech. The platform runs on AWS and GCP with Kubernetes, and its data layer spans Spark, Hadoop, Hive, Cassandra, Aerospike, Vertica and Redshift. Hiring spans the United States, Canada, India, China, Singapore, Malaysia and Indonesia.
Branch uses Kotlin, Java, Scala and Python, with Apache Flink, Spark, Kafka, Iceberg and Druid for data, plus AWS, GCP, Kubernetes and Terraform for infrastructure.
Branch hires in the United States, Canada, India, China, Singapore, Malaysia and Indonesia, with sales as the dominant hiring function.
Current initiatives include AI-driven personalization, privacy-safe attribution, a paid acquisition program, an in-house SDK for OEM manufacturers and self-serve funnel optimization.
Other companies in the same industry, closest in size
Branch's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.
