Branch Tech Stack

Mobile deep linking, attribution, and user acquisition platform for enterprise apps

Software Development Mountain View , California 201–500 employees Privately Held

Branch operates a data-intensive mobile growth platform built on Apache Flink, Spark, Kafka, and Iceberg—a modern streaming and batch stack designed for high-volume attribution and cross-platform measurement. The company is actively addressing infrastructure cost waste and fraud detection while scaling ML deployment, suggesting a shift toward more efficient, automated measurement as mobile ecosystems fragment. The hiring mix—senior-heavy with nearly equal engineering and sales headcount—reflects a mature sales-driven business optimizing for operational efficiency rather than rapid hiring.

Tech Stack 46 technologies

Core StackApache Flink Apache Spark Kafka Iceberg AWS Java Scala Python Swift Kotlin JavaScript Google Analytics gRPC DynamoDB OpenTelemetry Go Figma Druid iOS Android Objective-C HTML CSS REST API SQL Adobe Analytics Protocol Buffers Avro HTTP Aerospike+15 more

What Branch Is Building

◆Challenges

Decrease wasted spend
Eliminate siloed attribution
Scalable platform support
Secure encrypted services
Reducing infrastructure cost waste
Fraud detection
Increase roi
Improving platform stability
High-scale ml deployment
Cross-platform experiences

▲Active Projects

Next generation ad delivery platform
Platform supporting product teams
Mobile search relevance
Major platform stability projects
Cross-platform experiences
Privacy-safe attribution
Ai-driven personalization
Link shortening, qr code, and landing pages platform
Online a/b experiments
Infrastructure cost audit

Hiring Activity

Minimal35 roles · 0 in 30d

Department

Engineering

Sales

Data

Product

Marketing

Support

Seniority

Senior

Mid

Lead

Staff

Junior

Notable leadership hires: Technical Team Lead

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About Branch

Branch provides deep linking, mobile attribution, and user acquisition software to enterprise brands managing complex, multi-platform user journeys. The platform connects mobile apps, web, and offline channels to deliver unified attribution and campaign insights. Core surfaces include linking infrastructure, mobile analytics and install attribution, referral and retention tools, and privacy-safe measurement solutions. The company serves Fortune 500 brands across e-commerce, entertainment, financial services, and consumer apps, with teams distributed across the United States, Canada, India, China, and the United Kingdom.

HeadquartersMountain View , California

Company Size201–500 employees

Hiring MarketsIndia, United States, Canada, China, United Kingdom

Frequently Asked Questions

What tech stack does Branch use?

Branch's core stack spans streaming (Apache Flink, Kafka, Druid), batch processing (Apache Spark, Iceberg), cloud infrastructure (AWS), and mobile SDKs (iOS, Android, Swift, Kotlin). Data serialization uses Protocol Buffers and Avro; storage includes DynamoDB and Aerospike.

What is Branch working on?

Active projects include a next-generation ad delivery platform, AI-driven personalization, privacy-safe attribution, mobile search relevance, cross-platform experiences, and infrastructure cost optimization. The company is also building link shortening, QR code, and landing-page tools.