Scientific media agency combining AI with experimental validation across paid search, social, and SEO
Brainlabs operates a 500+ person media agency built on hypothesis-driven experimentation and AI-first execution. The tech stack (GCP, AWS, Python, Django, SQL, R) and project roster reveal engineering discipline atypical for agencies—they're actively automating paid search workflows, building first-party data strategies, and scaling AI visibility offerings. Hiring velocity is accelerating across marketing (81 open roles) and data (10), with notable investment in planning and SEO leadership, signaling aggressive expansion into AI-driven search and retail media.
Notable leadership hires: Client Director, Integrated Media Director, Planning Director, SEO Director, Managing Director
Brainlabs is a New York-headquartered independent media agency founded in 2012, now operating across 500+ employees globally. They serve performance-focused advertisers with media spend ranging from $10M to $250M, operating as agency of record across PPC, paid social, SEO, and programmatic channels. The firm's operational model fuses scientific methodology (hypothesis development, experimental validation) with AI-driven optimization. Core capabilities span Google Ads, DV360, Meta, and TikTok execution, supported by in-house analytics (Google Analytics, Screaming Frog, Ahrefs) and creative tooling (Adobe suite). Recent project focus centers on automation, first-party data architecture, and AI capabilities in SEO and visibility.
Brainlabs uses GCP and AWS for infrastructure, Python and Django for development, Vue for frontend, and SQL/R for analytics. Ad-tech tooling includes DV360, Google Ads, Meta, and TikTok, paired with SEO tools like Screaming Frog and Ahrefs, plus Adobe Creative Suite.
Active projects include paid search automation and best-practice frameworks, AI visibility and SEO positioning, first-party data strategies, retail media optimization, and technical SEO roadmaps for enterprise clients. Recent focus on scaling AI-driven search capabilities and automating campaign delivery.
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