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BAUR-Gruppe Tech Stack

German multichannel retailer operating eight shopping brands under a unified matrix structure

Online and Mail Order Retail Weismain, Bayern 501–1,000 employees Founded 1925 Self-Owned

BAUR-Gruppe is a 501–1,000-person German retailer consolidating eight brands (BAUR, Quelle, Universal, Ackermann, Lascana, and others) under a new matrix organization launched mid-2025. The tech stack reveals a traditional BI-heavy analytics posture (Excel, Power BI, Qlik Sense) paired with emerging security depth (Splunk, Elastic Security, Microsoft Sentinel, IBM QRadar), signaling active investment in SIEM and threat detection. Current hiring velocity is accelerating across HR, marketing, finance, and security—with security roles appearing despite no large-scale tech replacements, suggesting internal capability building rather than vendor-driven transformation.

Tech Stack 11 technologies

Core StackPower BI Splunk Excel Qlik Sense Microsoft Office PowerPoint Elastic Security Microsoft Sentinel IBM QRadar Instagram

What BAUR-Gruppe Is Building

◆Challenges

Hr reporting system
Detecting security incidents
Identifying vulnerabilities

▲Active Projects

Annual compensation planning and budgeting process
Brand and sales campaigns
Hr reporting system with interactive dashboards
Building siem system
Coordinating security incident response

Hiring Activity

Accelerating6 roles · 3 in 30d

Department

HR

2

Marketing

2

Finance

1

Security

1

Seniority

Intern

2

Senior

2

Lead

1

Mid

1

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About BAUR-Gruppe

BAUR-Gruppe operates as a self-owned entity within the Otto Group (since 1997) and manages a portfolio of established European retail brands across Germany, Austria, and Switzerland. The core platform baur.de drives customer engagement across apparel, home, and lifestyle categories. Beyond direct retail, the group operates e-commerce service businesses (empiriecom, BAUR Studios) that extend their platform capabilities to partners. The 2025 matrix restructuring consolidates eight independent shopping brands into tighter cross-functional teams while preserving legal autonomy—a structural move designed to accelerate decision-making and technology adoption across the group.

HeadquartersWeismain, Bayern

Company Size501–1,000 employees

Founded1925

Hiring MarketsGermany

Frequently Asked Questions

What is BAUR-Gruppe's technology stack?

Primary tools include Excel, Power BI, Qlik Sense, and Microsoft Office for analytics and business operations. Security infrastructure spans Splunk, Elastic Security, Microsoft Sentinel, and IBM QRadar for threat detection and incident response.

Is BAUR-Gruppe actively hiring?

Yes. Hiring velocity is accelerating with 6 active roles across HR (2), marketing (2), finance (1), and security (1), all posted in Germany. Roles span intern, mid, senior, and lead levels.