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Bask and Lather Co Tech Stack

Direct-to-consumer natural haircare brand scaling social commerce

Personal Care Product Manufacturing YONKERS, NY 11–50 employees Founded 2020 Privately Held

Bask and Lather Co. is a DTC haircare brand built on Shopify + social-first channels (TikTok Shop, Meta, Pinterest, Instagram). The hiring mix is heavily weighted toward marketing (7 of 12 active roles) with recent director and senior adds, indicating acceleration of brand-led growth — but declining posting velocity and pain points around fulfillment delays and inventory investment suggest operational constraints are limiting scale.

Tech Stack 11 technologies

Core StackQuickBooks NetSuite Shopify AWS TikTok Shop Circana TikTok Meta Twitter Instagram Pinterest

What Bask and Lather Co Is Building

◆Challenges

Maintaining brand consistency across platforms
Scaling social media strategy
Scaling hr function
Reducing legal risk
Cash flow optimization
Margin leakage
Inventory investment
Fulfillment delays
Out-of-stock risks
Operational inefficiencies

▲Active Projects

Product launches
Social-first campaigns
Leadership & growth
Seasonal campaigns
Retail promotions
Hr function optimization
Onboarding process standardization
Financial operating model
Promotional moments
Inventory investment optimization

Hiring Activity

Decelerating10 roles · 2 in 30d

Department

Marketing

7

Sales

2

Finance

1

HR

1

Ops

1

Seniority

Senior

4

Director

3

Manager

3

Junior

1

Mid

1

Notable leadership hires: National Sales Director, Sales Director

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About Bask and Lather Co

Bask and Lather Co. manufactures and sells natural haircare products through direct-to-consumer channels, primarily via social platforms and owned e-commerce. Founded in 2020 and based in Yonkers, NY, the company operates with 11–50 employees and distributes across the United States and Canada. The product line focuses on hair growth and retention solutions positioned at accessible price points. Commerce runs through Shopify, with social selling through TikTok Shop and paid acquisition via TikTok, Meta, Pinterest, and Instagram. Backend operations are managed through QuickBooks for accounting and NetSuite for enterprise resource planning.

HeadquartersYONKERS, NY

Company Size11–50 employees

Founded2020

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Bask and Lather Co use?

Shopify for e-commerce, NetSuite and QuickBooks for financial and operational management, AWS for infrastructure, and TikTok Shop, Meta, TikTok, Instagram, and Pinterest for social selling and paid acquisition.

Is Bask and Lather Co hiring in 2024?

Yes. 12 active roles open, with recent postings in marketing, sales leadership (National Sales Director and Sales Director roles), and operations. Hiring focus is primarily in the United States and Canada.

What challenges is Bask and Lather Co facing?

Fulfillment delays, inventory investment optimization, cash flow management, margin leakage, and maintaining brand consistency across social platforms—all common friction points for DTC brands scaling customer acquisition.