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Backlight Tech Stack

AI-powered media workflow and collaboration platform for creative teams

Software Development Boston, Massachusetts 201–500 employees Founded 2021 Privately Held
backlight.co LinkedIn

Backlight operates a portfolio of integrated media and production tools—Iconik, Wildmoka, Ftrack, Cinesync, Celtx, and Zype—built on AWS, GCP, and Azure. The stack spans Python, React, TypeScript, and FastAPI, with heavy reliance on Iconik as a core platform asset. Active projects center on enterprise customer integration, GTM automation, and a multi-year operating model overhaul, while churn and adoption emerge as the dominant internal friction points—typical of a post-acquisition consolidation where teams are working to unify fragmented workflows and establish repeatable GTM processes.

Tech Stack 34 technologies

Core StackAWS Salesforce HubSpot ZoomInfo Gong n8n Apex Python React TypeScript Flask FastAPI Docker Kubernetes Django JavaScript Zendesk dbt Fivetran SwiftUI Iconik GCS Azure Blob Storage Chili Piper Salesforce Flow GCP Azure iconik Alteryx Segment+4 more

What Backlight Is Building

◆Challenges

  • Reducing churn
  • Driving retention and expansion
  • Client churn
  • Renewal and expansion
  • High churn
  • Low adoption
  • Building robust sales pipeline
  • Reducing manual burden
  • Streamlining sales processes
  • Accelerating growth in a fast-paced environment

▲Active Projects

  • Global enterprise customer integration
  • Iconik platform implementation
  • Solution implementation
  • Implementing gtm tech stack
  • Developing declarative automations
  • Creating playbooks for repeatable processes
  • Core product evolution
  • 5-year operating model development
  • Annual budget and forecasting process improvement
  • Business case development for strategic initiatives

Hiring Activity

Accelerating9 roles · 9 in 30d

Department

Engineering
2
Sales
2
Support
2
Customer-Success
1
Finance
1
Ops
1

Seniority

Senior
4
Mid
2
VP
2
Junior
1
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About Backlight

Backlight is a Boston-based media and entertainment technology company founded in 2021, operating a suite of tools for creative production, media asset management, and video collaboration. The platform serves creative and production teams across mid-market and enterprise accounts, replacing manual and fragmented workflows with integrated, AI-assisted solutions. With 201–500 employees and active hiring across engineering, sales, support, and customer success, the company is focused on reducing customer churn, improving adoption rates, and scaling its GTM infrastructure to support larger enterprise deals.

HeadquartersBoston, Massachusetts
Company Size201–500 employees
Founded2021
Hiring MarketsUnited States, Sweden

Frequently Asked Questions

What is Backlight's tech stack?

Backlight uses Iconik as its core platform, deployed on AWS, GCP, and Azure. Development is primarily Python, React, TypeScript, FastAPI, and Django. Sales and GTM tooling includes Salesforce, HubSpot, ZoomInfo, Gong, and n8n for automation.

Where is Backlight hiring?

Backlight is actively recruiting in the United States and Sweden, with headquarters in Boston, Massachusetts.

How this profile is built

Backlight's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.