Backlight Tech Stack

AI-powered media workflow and asset management platform

Software Development Boston, Massachusetts 201–500 employees Founded 2021 Privately Held

Backlight operates a suite of integrated media and production tools (Iconik, Wildmoka, Ftrack, Cinesync, Celtx, Zype) built on React, TypeScript, and cloud infrastructure (GCP, AWS, Azure). Active development on core Iconik media workflows, data pipelines, and ETL processes reflects a focus on streamlining asset management and production collaboration. Hiring velocity is accelerating across engineering, design, and data roles, while internal challenges around data quality, scalability, and support performance suggest the company is scaling both product depth and operational capacity.

Tech Stack 25 technologies

Core StackReact TypeScript JavaScript GitHub Zendesk dbt Python AWS Fivetran SwiftUI Swift Salesforce REST API Git Iconik GCP SQL Azure Alteryx Segment UIKit AVFoundation iOS GCS Azure Blob Storage

AdoptingIconik

What Backlight Is Building

◆Challenges

Large multi-source datasets
Process improvements automation opportunities
Data quality and scalability
Improving support performance
Scaling design team
Increasing pipeline from aws partnership
Accelerating deal velocity
Reducing churn
Unlocking expansion

▲Active Projects

Annual planning and budgeting
Rolling forecasts
Scenario analysis for strategic initiatives
Co-sell and co-marketing initiatives
Partner events planning
End-to-end partnership marketing strategy
Core area of iconik focused on media workflows
Key mam capabilities improvements
Data pipelines for etl processes
Data warehousing on google cloud platform

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Engineering

Support

Data

Design

Finance

Marketing

Product

Sales

Seniority

Senior

Mid

Lead

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About Backlight

Backlight builds AI-powered software for creative and production teams, replacing fragmented media workflows with an integrated platform. The product suite spans asset management (Iconik), collaboration (Ftrack, Cinesync), scripting (Celtx), and distribution (Zype), serving studios, broadcasters, and production companies. Founded in 2021 and headquartered in Boston, the company operates across 201–500 employees with active engineering and data infrastructure work on GCP and AWS. Current priorities include partnership expansion (co-sell, co-marketing initiatives with AWS) and operational scaling in support and design functions.

HeadquartersBoston, Massachusetts

Company Size201–500 employees

Founded2021

Hiring MarketsSweden, India, United States

Frequently Asked Questions

What tech stack does Backlight use?

React, TypeScript, JavaScript for frontend; Python and SQL for data work; GCP, AWS, and Azure for cloud infrastructure; dbt and Fivetran for ETL; Iconik as a core proprietary asset management system.

Where is Backlight headquartered?

Boston, Massachusetts. The company hires across United States, Sweden, and India.