Experience marketing and retail activation agency group
AVANTGARDE Group operates a portfolio of specialized agencies focused on physical brand experiences and retail activation across Europe. The tech stack reveals a operations-first organization: heavy reliance on Salesforce, Power BI, and Azure for CRM and analytics, paired with design tools (Adobe Creative Cloud, Rhinoceros 3D, Vectorworks) for spatial planning. Active hiring is concentrated in sales (50 roles) and junior positions (43 roles), signaling aggressive retail and activation project expansion; pain points around stock availability, pop-up operations, and process automation suggest they're scaling physical rollouts faster than internal systems can support.
Notable leadership hires: Client Service Director, Creative Director
AVANTGARDE Group is a privately held experience marketing and retail activation agency headquartered in Munich, with 13 locations worldwide and approximately 750 employees. The group specializes in brand experiences, experiential marketing, event marketing, and retail strategy. Their project portfolio centers on pop-up stores, in-shop retail concepts, point-of-sale rollouts, and large-scale brand activations. The organization serves global brands requiring physical retail design, execution, and logistics management across Europe, particularly in Germany and Switzerland where they are actively hiring.
Salesforce for CRM, Power BI and Azure Data Factory for analytics, Microsoft Office suite, Adobe Creative Cloud and Rhinoceros 3D for design, Jira and Confluence for project management, and Personio for HR.
Active projects include pop-up store management and operations, retail concept rollouts, in-shop experiences (e.g., IQOS shop-in-shop, Porsche ice experience), POS development, logistics expansion, and process automation across retail operations.
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