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AutomationDirect Tech Stack

Industrial automation distributor with engineered supply-chain operations

Automation Machinery Manufacturing Cumming, Georgia 201–500 employees Founded 1994 Privately Held
automationdirect.com LinkedIn

AutomationDirect distributes PLCs, motors, drives, sensors, and control enclosures through a high-volume, low-cost model backed by an automated warehouse achieving 99.98% order accuracy. The tech stack reflects a dual operational reality: industrial protocols (EtherNet/IP, Modbus, EtherCAD) on the product side, paired with enterprise tooling (Salesforce, ERP, WMS) and active security hardening (Palo Alto, Burp Suite, OWASP ZAP) — signaling investment in both supply-chain automation and network resilience as core competitive advantages.

Tech Stack 29 technologies

Core StackAutoCAD SolidWorks Google Ads Palo Alto Networks Salesforce Selenium Playwright Python JavaScript Azure DevOps PLCs HMIs Motion HMI Forklift Microsoft Advertising Transformer Juniper Aruba Wireshark tcpdump Nmap OWASP ZAP Burp Suite EtherNet/IP Modbus EtherCAT ERP WMS

What AutomationDirect Is Building

◆Challenges

  • Slow-moving items
  • Product end of life and obsolescence
  • Lowering product cost
  • Reduce cost per acquisition
  • Improve return on ad spend
  • Optimizing vendor contracts
  • Maintaining secure network operations
  • Designing scalable network infrastructure
  • Product-level vulnerability mitigation
  • Secure development of industrial automation products

▲Active Projects

  • Multi-year new product roadmap
  • Product functionality demonstration projects
  • Product quality improvement projects
  • Supplier evaluation projects
  • New product offerings
  • New product opportunities
  • Continuous improvement of equipment reliability
  • Maintenance of shuttles and asrs cranes
  • Structured experimentation
  • Automated reporting and dashboards

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Engineering
4
Product
3
Marketing
1
Ops
1
Security
1

Seniority

Senior
5
Mid
4
Junior
1
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About AutomationDirect

Founded in 1994, AutomationDirect is a distributor of industrial control components for electrical automation, headquartered in Cumming, Georgia. The company operates a stocked inventory model with significant price positioning below traditional distributors, supplemented by a content library (articles, whitepapers, case studies) and community engagement. The automated fulfillment facility processes orders with stated 99.98% accuracy and offers 30-day returns on most products; free shipping thresholds apply above $49. Active projects span new product roadmap expansion, supplier evaluation, equipment reliability, and structured experimentation — indicating ongoing portfolio refresh against product obsolescence and cost pressures.

HeadquartersCumming, Georgia
Company Size201–500 employees
Founded1994
Hiring MarketsIndia

Frequently Asked Questions

What industrial automation products does AutomationDirect distribute?

PLCs, AC drives, motors, operator interface panels (HMI), motor controls, DC power supplies, sensors, push buttons, NEMA electrical enclosures, and wire duct. The majority are stocked for same-day or rapid fulfillment.

What is AutomationDirect's order fulfillment accuracy?

The automated warehouse facility operates at 99.98% order accuracy. Orders over $49 qualify for free shipping, and a 30-day money-back guarantee applies to most products.

What tech stack does AutomationDirect use?

Product-side: PLCs, HMIs, EtherNet/IP, Modbus, EtherCAD, AutoCAD, SolidWorks. Operations-side: Salesforce, ERP, WMS, Azure DevOps. Security: Palo Alto Networks, Burp Suite, OWASP ZAP, Wireshark.

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How this profile is built

AutomationDirect's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.