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AutomationDirect Tech Stack

Industrial automation distributor with 99.98% order accuracy

Automation Machinery Manufacturing Cumming, Georgia 201–500 employees Founded 1994 Privately Held

AutomationDirect distributes thousands of industrial automation components—PLCs, drives, motors, sensors, enclosures—to electrical control system integrators and manufacturers. The tech stack mirrors a traditional hardware distributor modernizing incrementally: ERP, WMS, Salesforce for sales operations, plus Python and Selenium for automation and testing. The hiring mix (engineering, logistics, product balanced across mid and senior levels) and project focus on supplier evaluation, product lifecycle improvement, and internal training systems suggest a company optimizing supply-chain efficiency and expanding product breadth rather than building software.

Tech Stack 20 technologies

Core StackAutoCAD SolidWorks Selenium Playwright Python JavaScript Salesforce Azure DevOps PLC HMI Motion ERP WMS Excel Word Outlook Teams SharePoint PLCs SQL

What AutomationDirect Is Building

◆Challenges

Lower product cost
Improving product quality
Optimizing duty recovery
Accurate product classification
Product obsolescence
Complex international shipments
Compliance with customs regulations
Inefficiencies in transportation processes
Reducing equipment downtime
Improving maintenance processes

▲Active Projects

Supplier evaluation projects
Multi-year new product roadmap
Product training for internal teams
Sample projects for demonstrating product functionality in a controls system
Life-cycle projects to improve product quality or lower product cost
Product functionality demonstration projects
Product quality improvement projects
New product offerings
Ongoing improvement efforts for equipment, tools and fixtures
Training on wms and tgw systems

Hiring Activity

Steady10 roles · 3 in 30d

Department

Engineering

4

Logistics

3

Product

2

Ops

1

Seniority

Mid

4

Senior

4

Junior

2

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About AutomationDirect

AutomationDirect has operated since 1994 as a privately held distributor of industrial automation products based in Cumming, Georgia. The company stocks thousands of components for electrical control systems and competes on price and order accuracy—they guarantee 99.98% fulfillment accuracy and offer a 30-day money-back guarantee. The business model emphasizes inventory availability and free shipping on orders over $49. Beyond product sales, AutomationDirect maintains a content library with articles, whitepapers, app stories, and technical resources to support customer integration and education. Current headcount sits in the 201–500 range, with active hiring in engineering, logistics, and product roles, primarily at mid and senior levels.

HeadquartersCumming, Georgia

Company Size201–500 employees

Founded1994

Hiring MarketsIndia

Frequently Asked Questions

What is AutomationDirect's order fulfillment accuracy?

AutomationDirect achieves 99.98% order accuracy across its automated fulfillment facility, supported by a 30-day money-back guarantee on most products.

What industrial automation products does AutomationDirect distribute?

AutomationDirect stocks PLCs, AC drives, motors, operator interface panels (HMI), motor controls, DC power supplies, sensors, NEMA enclosures, push buttons, and related electrical control system components.