Commerce platform for live events, ticketing, and audience engagement
AudienceView operates a unified commerce platform for live entertainment venues, handling ticketing, subscriptions, fundraising, and CRM across 2,400+ locations in 12 countries. The tech stack is enterprise-heavy—Salesforce, SQL Server, Azure, ASP.NET, C#—but the adoption of Agentforce and GitHub Copilot paired with three concurrent AI-focused initiatives (modernization, engineering efficiency, technical debt reduction) signals a deliberate shift toward AI-assisted engineering and customer operations. Current hiring skews junior engineering (4 roles), suggesting a build-out phase after earlier technical debt accumulation.
AudienceView is a white-label commerce platform purpose-built for live events, serving theaters, performing arts centers, sports venues, and universities. The product spans ticketing, subscriptions, point-of-sale, CRM, marketing automation, and analytics—enabling venues to expand revenue, improve engagement, and streamline operations. Founded in 2002 and headquartered in Toronto, the company operates across 12 countries and facilitates over $2 billion in live-event revenue annually. The organization is 201–500 employees and actively scaling engineering and sales capacity.
Salesforce, Azure, SQL Server, ASP.NET, C#, React, Angular, Java, Docker, and GitHub Copilot. The company is adopting Agentforce for CRM automation and investing in AI-driven engineering efficiency tools.
Core projects include AI modernization, technical debt reduction, Salesforce integrations, online ticketing platform development, and AI-driven engineering efficiency initiatives. Strategic outbound campaigns and playbook frameworks are also underway.
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