Aqua Finance, Inc. Tech Stack

Point-of-sale financing for home improvement, water treatment, and outdoor retailers

Financial Services Wausau, WI 201–500 employees Founded 1985 Privately Held

Aqua Finance operates a 5,000-dealer network providing consumer financing for home improvement, HVAC, water treatment, pool & spa, and outdoor categories. The tech stack is enterprise-grade (.NET, C#, Go, Kubernetes on AWS/GCP/Azure) but shows minimal recent adoption activity—no AI, no modern observability tooling—while internal pain points cluster around pricing variance, loan-approval velocity, and portal modernization. Active hiring leans engineering and finance, with concurrent projects in microservices architecture and security redesign, suggesting a multi-year modernization effort under way.

Tech Stack 35 technologies

Core StackGo AWS Docker Kubernetes Jira Confluence Snowflake Linux C# Python Redis React SQL Server PostgreSQL .NET Lucidchart Power BI Microsoft Office GCP Azure Git SQL LexisNexis SharePoint Windows Blazor Word Excel PowerPoint Visio+5 more

What Aqua Finance, Inc. Is Building

◆Challenges

Bankruptcy and probate workflow efficiency
Underperforming dealerships
Past-due accounts
Full market potential not established
Complex entity structure
Improving pricing accuracy
Reducing pricing variance
Optimizing loan pricing
Modernizing dealer and consumer portals
Reducing friction and increasing automation

▲Active Projects

Annual people leader training
Process probate mail
Trade show preparations
New people leader onboarding plan
Workflow automation
Facilitate borrower updates
Ui/ux redesign
Security architecture design
Incident response
Microservices architecture roadmap

Hiring Activity

Accelerating45 roles · 25 in 30d

Department

Engineering

Finance

Sales

Support

Legal

Product

Ops

Seniority

Mid

Manager

Intern

Senior

Director

Junior

Staff

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About Aqua Finance, Inc.

Aqua Finance is a privately held point-of-sale lender headquartered in Wausau, Wisconsin, serving dealers, contractors, and retailers across home improvement, HVAC, water treatment, pool & spa, and recreation verticals. Founded in 1985, the company has built a network of over 5,000 partner dealers and contractors and deploys flexible underwriting to expand approval rates. The business model is B2B2C: partners originate deals at the point of sale, Aqua funds and services the loans. The organization operates across 201–500 employees with active scaling in engineering and finance roles.

HeadquartersWausau, WI

Company Size201–500 employees

Founded1985

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Aqua Finance use?

Primarily .NET, C#, and Go on AWS, GCP, and Azure; data infrastructure on Snowflake and PostgreSQL; frontend using React and Blazor; Docker and Kubernetes for orchestration; LexisNexis for underwriting signals.