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AppsFlyer Tech Stack

Mobile attribution and marketing measurement platform for app businesses

Technology, Information and Internet San Francisco, CA 1,001–5,000 employees Privately Held
appsflyer.com LinkedIn

AppsFlyer operates a data-heavy mobile marketing platform serving 15,000+ businesses with attribution, deep linking, and AI-driven workflows. The stack—Scala, Spark, Kafka, Kubernetes on AWS/GCP/Azure—reflects a company built for high-throughput, low-latency data pipelines; they're adopting GraphQL Federation, suggesting architectural evolution toward distributed query layers. Active hiring skews toward sales and support (44 of 71 roles) rather than engineering, paired with retention and churn challenges in their pain list—a pattern indicating shift from product-led scaling to customer success at scale.

Tech Stack 107 technologies

Core StackSalesforce Scala Apache Spark Greenhouse Python JavaScript Go AWS Node.js Apache Kafka Kubernetes AWS RDS CloudFront Datadog GraphQL Docker Java Kotlin NetSuite Looker Kafka Neo4j Redis iOS Android GCP Azure Athena ElastiCache Salesforce CPQ+73 more
AdoptingCursor GraphQL Federation

What AppsFlyer Is Building

◆Challenges

  • Churn
  • Expanding market share in sea
  • Reliable data export
  • Support improvement processes
  • Customer technical issues
  • High throughput low latency distributed systems
  • Preserving revenue across existing clients
  • Retention risks
  • Mobile attribution challenges
  • Scaling data collection platform

▲Active Projects

  • Training
  • Joint marketing initiatives
  • Ai transformation initiatives
  • Thought leadership
  • Audience building and activation platform
  • Support improvement processes
  • Support readiness for new feature releases
  • Knowledge base enrichment
  • Technical onboarding of new clients
  • Improve usability and reliability of data export

Hiring Activity

Accelerating70 roles · 50 in 30d

Department

Sales
22
Engineering
14
Support
14
Marketing
4
Data
3
Ops
3
Product
3
Design
2

Seniority

Senior
33
Mid
21
Manager
8
Lead
3
Director
2
Junior
2
Intern
1

Notable leadership hires: Software Group Lead

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About AppsFlyer

AppsFlyer is a mobile marketing platform that unifies attribution, measurement, and workflow automation across iOS and Android ecosystems. The company serves app marketers at mid-market and enterprise scale, integrating with app stores (Apple App Store, Google Play) and advertising networks. They operate globally with 1,001–5,000 employees, hiring across 14 countries spanning North America, Europe, Asia-Pacific, and the Middle East. Core technical challenges center on reliable data export, mobile attribution accuracy, and supporting high-throughput, low-latency distributed systems for their customer base.

HeadquartersSan Francisco, CA
Company Size1,001–5,000 employees
Hiring MarketsIndonesia, Thailand, Israel, China, Japan, South Korea, United Kingdom, Argentina

Frequently Asked Questions

What is AppsFlyer's tech stack?

Core languages: Scala, Python, Go, Java, Kotlin. Data layer: Apache Spark, Kafka, AWS RDS, Athena, Neo4j, Redis. Cloud: AWS, GCP, Azure. DevOps: Kubernetes, Docker. Analytics: Datadog, Looker. Adopting GraphQL Federation.

Is AppsFlyer hiring engineers?

Yes. Engineering roles comprise 14 of 71 active openings (19%). Seniority mix is senior-weighted (33 of 71 total), and they're hiring across 14 countries including US, Israel, Poland, India, and Vietnam.

Where is AppsFlyer headquartered?

San Francisco, CA. The company operates globally with hiring in 14 countries across North America, Europe, Asia-Pacific, Southeast Asia, and the Middle East.

How this profile is built

AppsFlyer's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.