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AppsFlyer Tech Stack

Mobile attribution and marketing cloud for app-driven businesses

Technology, Information and Internet San Francisco, CA 1,001–5,000 employees Privately Held

AppsFlyer operates a marketing cloud focused on mobile attribution and data measurement, serving over 15,000 businesses across app ecosystems. The tech stack reveals a hybrid data architecture—Redshift, Snowflake, BigQuery, Kafka, and Spark for batch and streaming workloads—with emerging adoption of RAG and GraphRAG signaling a shift toward AI-powered insights. Sales hiring (36 roles) far outpaces engineering (9), and active projects on account lifecycle, retention detection, and regional gaming/ecommerce strategies indicate the company is scaling vertically into higher-touch enterprise motion while fighting churn.

Tech Stack 81 technologies

Core StackFigma Salesforce Looker Power BI Tableau AWS Redshift BigQuery Mixpanel Google Analytics HubSpot Java Kubernetes Kafka Apache Spark Scala Apache Airflow Snowflake Node.js Go AWS RDS Python SQL Athena REST API Clojure GCP AWS SQS AWS EMR LinkedIn Sales Navigator+46 more

AdoptingRAG GraphRAG

What AppsFlyer Is Building

◆Challenges

Minimizing churn
Customer churn
Performance scalability stability
Optimizing data pipelines for real-time freshness
Driving revenue performance
Retention risks
Acquisition cost
Acquiring new resellers
At-risk account detection
High-volume account management

▲Active Projects

Co-marketing campaigns
Thought leadership and industry engagement
New business acquisition and upsell in gaming
Core model team services for account lifecycle
Ai flow integration
Regional industry strategy ecommerce latam
Secure coding training development
Audit readiness support
Incentive or growth programs
Structured onboarding and enablement programs

Hiring Activity

Steady85 roles · 30 in 30d

Department

Sales

36

Support

11

Engineering

9

Data

5

Marketing

5

Finance

4

Product

4

Security

3

Seniority

Senior

49

Mid

19

Manager

6

Lead

3

Director

2

Intern

2

Junior

2

Notable leadership hires: Industry Lead, Customer Success Director

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About AppsFlyer

AppsFlyer is a marketing cloud that unifies mobile attribution, deep linking, and data collaboration for app businesses. The platform helps marketing and product teams measure campaign performance across iOS and Android ecosystems, connecting attribution data to growth workflows. With 1,001–5,000 employees and a global hiring footprint (13 countries), AppsFlyer operates a sales-driven, support-heavy model—support staff outnumber engineers 11:9—suggesting a predominantly services-oriented customer base at scale. Core pain points around churn minimization, real-time data freshness, and at-risk account detection shape recent roadmap investment in AI-assisted customer success and structured onboarding programs.

HeadquartersSan Francisco, CA

Company Size1,001–5,000 employees

Hiring MarketsIsrael, China, Indonesia, Thailand, Argentina, India, Ukraine, United States

Frequently Asked Questions

What is AppsFlyer's tech stack?

AppsFlyer uses Redshift, Snowflake, BigQuery, Kafka, and Apache Spark for data processing; Looker, Tableau, and Power BI for analytics; AWS, GCP, and Kubernetes for infrastructure; and Clojure, Java, Go, Scala, and Python for backend services. The company is actively adopting RAG and GraphRAG.

Where is AppsFlyer hiring globally?

AppsFlyer is hiring across 13 countries: United States, United Kingdom, Israel, India, Ukraine, Japan, South Korea, China, Indonesia, Thailand, Brazil, Poland, and Argentina.