Performance-focused AdTech platform for mobile app user acquisition and monetization
AppSamurai operates a performance-focused AdTech platform targeting mobile game developers and publishers. The tech stack is sales-infrastructure heavy (HubSpot, Salesforce, Apollo, Outreach, ZoomInfo, 6sense) with mobile SDKs (iOS, Android, React Native, Flutter) and lightweight automation (Zapier, n8n, Make), reflecting a go-to-market model centered on direct sales to studios managing significant UA budgets. Current hiring is concentrated in finance and sales (4 of 6 open roles), with active projects around AI-driven finance workflows and SDK integration—signaling near-term focus on operational scaling and developer experience.
AppSamurai is a mobile AdTech platform designed for sustainable app growth through three interconnected offerings: rewarded user acquisition targeting high-intent users, advanced monetization optimization, and direct supply partnerships via DSP and OEM channels. The platform serves mobile gaming studios and publishers, many managing over $100M in annual user acquisition spend. Based in New York with 51–200 employees, the company was founded in 2016 and is currently expanding operations internationally, with recent hiring activity extending to Turkey. The platform emphasizes transparent ROAS reporting and retention-focused targeting as differentiators from volume-first competitors.
AppSamurai uses Salesforce, HubSpot, and Apollo for sales ops; iOS, Android, React Native, and Flutter for mobile SDKs; and Zapier, n8n, and Make for workflow automation. Analytics and CRM enrichment tools include 6sense, ZoomInfo, and LeadIQ.
Active projects include AI-driven finance workflows, reimagining the Storyly product suite for AI capabilities, SDK integration process improvements, and sample code snippet creation for developer onboarding.
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