ApprovalMax Tech Stack

AP approval workflow automation for cloud accounting platforms

Software Development London, England 51–200 employees Founded 2016 Privately Held

ApprovalMax embeds approval controls into Xero, QuickBooks Online, and NetSuite workflows. The stack reveals a product-led growth motion under pressure: Amplitude + Intercom + Navattic for activation, paired with a data and analytics layer (Databricks, dbt, Power BI) suggesting they're analyzing and optimizing a leaky funnel. Recent hiring spans product, data, and sales across three continents, while the project list centers on activation experiments and an AI roadmap—indicating both product-market fit challenges (low trial-to-activation conversion, high drop-off post-registration) and a shift toward AI-assisted capabilities.

Tech Stack 44 technologies

Core StackXero Amplitude Intercom Databricks Power BI dbt Python Great Expectations HubSpot Figma ClickUp Node.js .NET C# PostgreSQL SQL Server Redis Azure Functions TypeScript QuickBooks Online Oracle NetSuite Canny Azure Data Lake Storage Gen2 Autofac Entity Framework Core TeamCity Octopus Deploy Azure Azure Queue Storage Azure App Service+13 more

AdoptingCursor

What ApprovalMax Is Building

◆Challenges

Replacing paper and email approvals
Low trial-to-activation conversion
High drop-off between registration and accounting integration
Retaining customers during expansion
Ensuring seamless onboarding
Optimizing pipeline performance
Reducing compute costs
Maturing hub-and-spoke model

▲Active Projects

Improve activation funnel through a/b experiments
Scale navattic interactive product tours
Design and deploy intercom campaigns for activation
Ai roadmap for approvalmax products
Ai use case prioritization
Ai trust narrative
Enterprise data platform
Data contracts & source-of-truth stewardship
Llm-assisted development

Hiring Activity

Accelerating5 roles · 5 in 30d

Department

Product

Data

Sales

Support

Seniority

Mid

Senior

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About ApprovalMax

ApprovalMax provides accounts payable approval software for finance teams using cloud accounting platforms. The product sits between Xero, QuickBooks Online, or NetSuite and payment execution, enforcing approval workflows and documentation before funds move. Founded in 2016 and based in London, the company serves 20,000+ businesses. The engineering footprint spans .NET, C#, Node.js, and TypeScript running on Azure infrastructure (App Service, Functions, Queue Storage), with PostgreSQL and SQL Server as backing stores. Data pipelines run on Databricks with dbt transformations.

HeadquartersLondon, England

Company Size51–200 employees

Founded2016

Hiring MarketsCanada, Bulgaria, Indonesia

Frequently Asked Questions

What accounting platforms does ApprovalMax integrate with?

Xero, QuickBooks Online, and Oracle NetSuite. The product sits between these platforms and payment execution to enforce approval workflows.

What is ApprovalMax's tech stack?

Backend: .NET, C#, Node.js, TypeScript on Azure (App Service, Functions, Queue Storage). Data: Databricks, dbt, PostgreSQL, SQL Server. Product: Amplitude, Intercom, Canny, Figma. Adopting: Cursor.

How many customers does ApprovalMax have?

Trusted by 20,000+ businesses globally, according to the company.

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How this profile is built

ApprovalMax's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.