echoloc

Aimbridge Hospitality Tech Stack

Global hotel operator managing 80+ brands across 10,000+ properties

Hospitality Plano, TX 10,001+ employees Privately Held

Aimbridge is a large-scale hospitality operator running thousands of hotel properties under 80+ brands. The tech stack is enterprise-heavy (SAP, JD Edwards, Azure, Fortinet) but skews toward legacy hospitality and financial systems rather than modern cloud infrastructure — typical of acquisition-driven consolidation. Sales hiring (164 roles, with director/area director emphasis) is outpacing engineering (48 roles), reflecting a property-acquisition and revenue-optimization playbook rather than product-led growth.

Tech Stack 36 technologies

Core StackSAP Azure DevOps Power BI Windows Server Active Directory Azure AD Fortinet Microsoft Office Windows Word UltiPro Excel Adobe Analytics Coupa Outlook Delphi PowerPoint Concur CCH JD Edwards Netflix Hulu Microsoft Access Exchange Online Microsoft 365 Azure Entra Fortinet SD-WAN Cisco ASA Juniper SRX+6 more

What Aimbridge Hospitality Is Building

Challenges

  • Maximizing room revenue
  • Increasing revenue
  • Cost control
  • Guest satisfaction
  • Increasing occupancy rates
  • Meeting sales and revenue goals
  • Boosting revenue
  • Meeting hotel profit objectives
  • Optimizing occupancy and adr growth
  • Reducing food waste

Active Projects

  • Sales automation and region sales database development
  • Sales plan and budget development
  • Sales solicitation coordination
  • Up-selling techniques
  • Promotional campaigns to attract guests
  • Corporate marketing programs
  • Brand marketing initiatives
  • Revitalizing and repositioning the property
  • Training initiatives
  • Menu and event planning

Hiring Activity

Accelerating1,100 roles · 550 in 30d

Department

Ops
677
Sales
164
Operations
56
Engineering
48
Finance
29
Hospitality
13
HR
7
Housekeeping
5

Seniority

Junior
353
Manager
293
Mid
153
Director
119
Senior
62
Lead
15
Intern
10
C-Level
5

Notable leadership hires: Sales Director, Chief Engineer, Director of Sales, Area Sales Director, Area Director Sales

Company intelligence

Find more companies like Aimbridge Hospitality by tech stack, pain points and active projects

Get started free

About Aimbridge Hospitality

Aimbridge operates as a global hospitality management company, handling full property management, guest operations, and revenue strategy for a portfolio of 80+ hotel brands. The company works with hotel owners and franchisees, managing everything from front-desk operations to F&B and housekeeping. Headquartered in Plano, Texas, Aimbridge employs over 10,000 people across the United States, Canada, and the Bahamas. Core operational challenges center on maximizing room revenue, controlling costs, and lifting occupancy rates and average daily rate (ADR) across a dispersed property portfolio.

HeadquartersPlano, TX
Company Size10,001+ employees
Hiring MarketsUnited States, Canada, Bahamas

Frequently Asked Questions

What is Aimbridge Hospitality's tech stack?

Aimbridge uses SAP and JD Edwards for enterprise resource planning, UltiPro for HR, Coupa for procurement, Azure and Microsoft 365 for cloud services, Fortinet for network security, and Delphi for legacy applications. Analytics are handled through Power BI and Adobe Analytics.

Where is Aimbridge Hospitality headquartered?

Aimbridge Hospitality is headquartered in Plano, Texas. The company operates across the United States, Canada, and the Bahamas.

Similar Companies in Hospitality

Other companies in the same industry, closest in size