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Affinity Global Inc. Tech Stack
AdTech platform spanning publishers, advertisers, and connected TV across six continents
Affinity operates a multi-product AdTech suite (VEVE, SitePlug, mCanvas, Opinary, NucleusLinks, Yield Solutions) across publishers and advertisers in the US, UK, EU, India, Indonesia, and China. The stack is heavily data-focused—MySQL, Hadoop, MongoDB, Snowflake, BigQuery, Kafka, Spark, Flink—with active projects around cloud-native operations, first-party data maximization, and connected TV expansion. Leadership hiring (3 VPs, 10 directors) and accelerating sales velocity (19 open roles) suggest a push to scale revenue and enter new markets, particularly in Latin America.
Tech Stack 94 technologies
Core StackMySQL Hadoop MongoDB Snowflake BigQuery Kafka AWS Apache Spark Apache Flink Redshift DynamoDB AWS RDS PostgreSQL Python Figma Salesforce Adobe Premiere Pro Adobe Illustrator GCP Aurora Cloud SQL Spanner Bigtable Microsoft Office PowerPoint Excel Word Adobe After Effects Final Cut Pro Photoshop+58 more
AdoptingRoku Tizen WebOS Android
What Affinity Global Inc. Is Building
◆Challenges
- Removing team impediments
- High availability
- Maximizing first-party data value
- Onboarding new partners
- Expanding publisher portfolio
- Identifying new business opportunities
- Scaling existing accounts
- Increasing revenue from oem inventory
- Expanding into latam market
- Acquisition and onboarding of high-value publishers
▲Active Projects
- Siteplug client integration
- Mcanvas ctv product
- Product feed ingestion pipeline
- Cloud-native platform operations
- First-party data value maximization
- Publisher portfolio expansion
- Connected tv expansion
- Full-funnel campaign development
- Launching new product features
- Vector database implementation for recommendation engines
Hiring Activity
55 roles · 40 in 30d
Department
Seniority
Notable leadership hires: Technology Director, Product Director
Company intelligence
