Company profile

Affinity (CRM) Tech Stack

AI-driven relationship intelligence CRM built for private capital firms

Software Development San Francisco, California 201–500 employees Privately Held

Affinity sells a CRM purpose-built for private capital dealmaking, running on Ruby, PostgreSQL, React and TypeScript over AWS and Kubernetes, with native iOS (SwiftUI) and Android (Kotlin Multiplatform, Jetpack Compose) clients. Hiring is accelerating and sales-dominated, backed by a heavy outbound stack (Salesloft, Outreach, Gong, 6sense), while job posts flag Salesforce tech debt and work on API layers and a third-party integration platform.

Tech Stack 46 technologies

Core StackRuby PostgreSQL React TypeScript AWS Kubernetes Cursor Salesforce Salesloft Gong Google Ads LinkedIn Ads 6sense Pardot Figma Swift SwiftUI Kotlin Jetpack Compose NetSuite Rippling Looker Tableau Outreach Notion Webflow Kotlin Multiplatform FloQast Ramp Carta+14 more

What Affinity (CRM) Is BuildingChallenges and projects from their job posts

◆Challenges

Generating pipeline and new accounts via outbound
Reducing Salesforce tech debt
Qualifying inbound leads
Reliability issues and developer velocity
Improving tool adoption and AI fluency

▲Active Projects

Third-party integration platform and API layers
AI automation for revenue workflows
Extending data insights into Salesforce
Expanding private capital CRM into mid-market
Driving expansion revenue within install base
Evaluating AI-powered product features

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Sales

Engineering

Product

Seniority

Mid

Senior

Junior

Director

Staff

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About Affinity (CRM)

Affinity is a San Francisco-based, privately held software company with 201–500 employees. It builds a CRM for private capital firms that captures relationship and interaction data, maps firm networks and supports deal pipeline management across the investment lifecycle. The company also offers Ascend, an agent platform that automates procedural deal-stage tasks. Affinity reports serving more than 3,300 private capital firms and is hiring in the United States and Spain.

HeadquartersSan Francisco, California

Company Size201–500 employees

Hiring MarketsUnited States, Spain

Frequently Asked Questions

What tech stack does Affinity CRM use?

Affinity's product runs on Ruby, PostgreSQL, React and TypeScript on AWS with Kubernetes, plus Swift/SwiftUI and Kotlin Multiplatform for mobile. Internally it uses Salesforce, Gong, Outreach, NetSuite, Looker and Tableau.

Is Affinity CRM hiring salespeople?

Yes. Affinity's hiring is accelerating and skews heavily toward sales, focused on outbound prospecting, new account acquisition and expansion revenue, with smaller engineering and product openings in the United States and Spain.

What is Affinity CRM working on?

Job posts point to growing the mid-market private capital segment, extending data insights into Salesforce, applying AI automation to revenue workflows, and building internal and external API layers plus a third-party integration platform.

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How this profile is built

Affinity (CRM)'s technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.