Affinity Solutions Tech Stack

Consumer spending insights platform powered by 150M+ card transaction records

Advertising Services New York, NY 51–200 employees Founded 2005 Privately Held

Affinity Solutions operates a transaction-analytics business built on Salesforce, Snowflake, BigQuery, and Redshift—a heavy data-warehouse stack typical of companies processing and reselling high-volume card transaction data. The project list reveals an engineering focus on data-quality automation and pipeline optimization, while hiring skews sales (4 roles) and data (3 roles) in near-equal measure, suggesting effort to both expand customer acquisition and solve internal data-reliability challenges that appear repeatedly in their pain-point stack.

Tech Stack 36 technologies

Core StackSalesforce Node.js Python BigQuery Snowflake AWS Jenkins NetSuite Tableau Redshift PHP TypeScript Hibernate Docker Kubernetes JavaScript jQuery Amazon Redshift Amazon Marketing Cloud LiveRamp Hive AWS EMR Symfony Doctrine Sequelize TypeORM OAuth 2.0 OpenID Connect SAML 2.0 HTML5+6 more

What Affinity Solutions Is Building

◆Challenges

Data quality across pipelines
Transition from proxy metrics to outcome-based kpis
Ensuring data accuracy and reliability
Compliance with data privacy regulations
Data quality governance maturity
Expanding distribution or data access
High-velocity opportunities
Smaller deal sizes
Compliance with security standards
Data accuracy and completeness

▲Active Projects

Automated data quality monitoring
Data quality framework implementation
Data pipeline optimization
Metadata repository development
Outbound demand generation
Salesforce automation management
Scaling learnings across accounts
Audience targeting solutions sales
Proposal development for audience activation
Crm forecasting and hygiene

Hiring Activity

Steady10 roles · 2 in 30d

Department

Sales

Data

Finance

Seniority

Senior

Junior

Mid

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About Affinity Solutions

Affinity Solutions is a consumer-purchase-insights company that aggregates transaction data from over 150 million credit and debit cards to sell spending visibility to marketing and business teams. The company processes more than 18 billion transactions annually and serves as a data broker and activation platform, helping brands measure campaign effectiveness and loyalty-program performance against real purchase behavior. Based in New York and founded in 2005, the company operates at 51–200 employees across sales, data, and finance functions, primarily in the United States and Canada.

HeadquartersNew York, NY

Company Size51–200 employees

Founded2005

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What technology does Affinity Solutions use?

Affinity Solutions runs on Salesforce, Snowflake, BigQuery, Amazon Redshift, AWS (including EMR), Tableau, and LiveRamp. Backend languages include Python, Node.js, PHP, and TypeScript. Data pipelines use Hive and Redshift; infrastructure is containerized via Docker and Kubernetes.

What are Affinity Solutions' main challenges?

Data quality and governance dominate their pain-point list: data accuracy, pipeline reliability, and quality-monitoring frameworks are recurring themes. They're also transitioning from proxy metrics to outcome-based KPIs and navigating compliance with data-privacy and security regulations.

How this profile is built

Affinity Solutions's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.