Affinity Solutions Tech Stack

Consumer purchase intelligence from transaction data at scale

Advertising Services New York, NY 51–200 employees Founded 2005 Privately Held

Affinity Solutions operates a transaction-data platform analyzing 18+ billion annual card transactions to measure marketing and loyalty outcomes. The tech stack is split between legacy monolith (PHP, Symfony, Doctrine) and modern cloud services (Kubernetes, BigQuery, Redshift), with active hiring in sales and engineering—but pain points reveal they're caught between transition phases: migrating from proxy metrics to outcome KPIs, hardening data quality governance, and scaling clean-room integrations with AWS and LiveRamp. The mix of data-pipeline optimization, compliance pressure, and adtech platform integration work suggests a company moving from transactional reporting toward real-time audience activation.

Tech Stack 36 technologies

Core StackSalesforce PHP TypeScript Hibernate Docker Kubernetes Linux JavaScript jQuery Cypress Jest Selenium Python Node.js BigQuery LinkedIn Symfony Doctrine Sequelize TypeORM Git OAuth 2.0 OpenID Connect SAML 2.0 HTML5 CSS Ajax Codeception SQL Amazon Redshift+6 more

What Affinity Solutions Is Building

◆Challenges

Transition from proxy metrics to outcome-based kpis
Ensuring data accuracy and reliability
Compliance with data privacy regulations
Data quality governance maturity
Expanding distribution or data access
Improving test coverage
Reducing execution time
Integrating with adtech platforms
Clean room integration
Modernizing technology stack

▲Active Projects

Data quality framework implementation
Data pipeline optimization
Metadata repository development
Outbound demand generation
Salesforce automation management
Scaling learnings across accounts
Purchase-data media integrations
Clean room integrations with aws clean rooms and amazon marketing cloud
Data connectivity solutions with liveramp and madconnect
Audience targeting solutions sales

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Sales

Engineering

Data

Design

Seniority

Senior

Mid

Director

Junior

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About Affinity Solutions

Affinity Solutions is a consumer purchase insights provider selling to brands and agencies. The core product aggregates transaction signals from over 150 million credit and debit cards to measure campaign effectiveness and customer retention. The company operates in the advertising and marketing space but differentiates by moving upmarket from impression data to actual point-of-sale outcomes. Headquarters in New York, 51–200 employees, founded 2005. Recent hiring velocity is accelerating, concentrated in sales and engineering roles across the US and Canada.

HeadquartersNew York, NY

Company Size51–200 employees

Founded2005

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Affinity Solutions use?

Affinity Solutions runs PHP and Symfony on legacy infrastructure with Docker and Kubernetes for orchestration. Analytics run on Amazon Redshift and BigQuery. Frontend uses TypeScript, Node.js, and React-adjacent tooling (Jest, Cypress). Identity and data access via OAuth 2.0, SAML 2.0, and OpenID Connect.

What is Affinity Solutions working on?

Data quality framework and pipeline optimization, metadata repository development, Salesforce automation, and clean-room integrations with AWS and LiveRamp for audience targeting and media activation. Also scaling demand generation across accounts.