Adlook Tech Stack

AI-powered programmatic advertising platform for brand growth across open web and CTV

Advertising Services Warsaw 51–200 employees Privately Held

Adlook operates a proprietary media-buying platform built on generative AI and outcomes-focused optimization, competing directly against The Trade Desk and Amazon DSP. The company is sales-led (23 of 29 active roles) with decelerating hiring velocity, focused on client acquisition across 13+ countries—a pattern consistent with post-launch market expansion rather than product-led scaling. Active projects reveal geographic push (Spain, Brazil, Mexico, US) and cross-sell efforts, while pain points around campaign performance and talent retention signal the operational friction typical of AdTech platforms managing complex integrations at scale.

Tech Stack 33 technologies

Core StackThe Trade Desk Google Analytics JavaScript Python Salesloft Apollo.io ZoomInfo Salesforce HubSpot Zapier Looker Power BI Asana Google Marketing Platform Amazon DSP Integral Ad Science Google Tag Manager HTML CSS SQL Excel Google Sheets Google Apps Script VBA Outreach Clearbit Microsoft Office Google Workspace LinkedIn Sales Navigator Claude+3 more

What Adlook Is Building

◆Challenges

Optimising campaign performance
Expanding platform adoption
Resolving campaign performance issues
Integrating measuring pixels
Winning new business opportunities
Cookieless advertising transition
Meeting revenue targets
Acquiring & managing talent
Troubleshooting integrations
Maintaining financial tracking

▲Active Projects

Client acquisition for adlook smart dsp
Building awareness and adoption of adlook branding solutions
Build & grow business in spain
Branding and performance campaigns in programmatic media buying
Client acquisition strategy for brazil and mexico
Lead rfi processes to win new business
Cross-selling tactics to drive platform adoption
Establish adlook smart dsp in the us
Rfi process leadership
Cross selling tactics implementation

Hiring Activity

Decelerating30 roles · 7 in 30d

Department

Sales

Finance

Legal

Ops

Product

Support

Seniority

Manager

Senior

Director

Junior

Mid

Lead

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About Adlook

Adlook is a Warsaw-based programmatic advertising platform founded in 2022, serving brands in automotive, FMCG, and adjacent categories across 100+ markets. The platform combines proprietary smart audience segmentation (using generative AI), a deep-learning bidding engine, and built-in supply-path optimization to improve media efficiency and targeting precision in the open-web and Connected TV space. The company operates 10 global offices with a 51–200 headcount. Core challenges include optimizing campaign performance, scaling platform adoption, managing the cookieless-advertising transition, and acquiring talent across distributed markets.

HeadquartersWarsaw

Company Size51–200 employees

Hiring MarketsPoland, United Kingdom, United States, Mexico, Italy, France, Brazil, Netherlands

Frequently Asked Questions

What advertising platforms does Adlook compete with?

Adlook competes with The Trade Desk, Amazon DSP, and Google Marketing Platform. The tech stack shows active integrations with these platforms, indicating both competitive positioning and potential channel partnerships for client workflows.

What is Adlook's main product?

Adlook's core product is an AI-powered programmatic DSP for the open web and Connected TV, centered on smart audience segmentation, optimized media buying, and supply-path optimization. The platform targets product-driven brands seeking measurable, efficient ad spend outcomes.