Performance marketing platform with in-house DSP for programmatic ad buying
AdCounty Media operates a performance marketing suite spanning programmatic DSP, full-funnel retargeting, and lead generation across 20+ countries. The tech stack reveals an engineering operation focused on web and mobile—React, Node.js, Python, PostgreSQL, Docker/Kubernetes on AWS/GCP—paired with hiring weighted toward marketing (9 roles) and engineering (4), suggesting a product-led go-to-market. Active pain points around scaling backend performance, attribution validation, and campaign compliance indicate the platform is hitting limits as it grows, which likely drives current hiring velocity.
Notable leadership hires: Tech Lead
AdCounty Media is a digital advertising platform headquartered in Jaipur, India, with offices across Asia, Brazil, and Germany. The company built three primary products: BidCounty (a programmatic DSP for mobile, web, CTV, and DOOH inventory), Opsis Ads (full-funnel performance marketing and retargeting), and Genwin (lead generation via CPL, CPS, and pay-per-call). The platform serves advertisers and publishers across e-commerce, edtech, automotive, BFSI, FMCG, travel, entertainment, and gaming. Founded in 2017 and currently in the 51–200 employee range, the company operates a mid-market sales and execution model focused on ROI-driven outcomes and real-time campaign optimization.
React, Angular, Vue on the frontend; Node.js, Python, Java, and PHP on backend; PostgreSQL, MongoDB for data; Docker and Kubernetes for orchestration; AWS, GCP, and Azure for cloud infrastructure. AppsFlyer for attribution tracking.
Operating across 20+ countries with offices in India, UAE, Singapore, Indonesia, Malaysia, Philippines, Brazil, and Germany. Current hiring is focused in India.
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