Multi-location beauty salon chain scaling marketplace and creator-led growth
Adam & Eve Beautylounge operates 8 salons across Hamburg offering skincare, nail care, lash services, and permanent makeup. The tech stack reveals a dual-channel operation: Shopify + Plentymarkets for ecommerce, paired with TikTok Shop, Amazon Ads, and Klaviyo for direct-to-consumer growth. Active projects around creator database development and performance analytics signal a shift toward influencer-led acquisition, while pain points cluster around marketplace scaling and inventory management — typical friction points for beauty retail moving beyond location-based services into product commerce.
Notable leadership hires: Head of B2B Growth
Adam & Eve Beautylounge is a public beauty services and products company headquartered in Hamburg, Germany. Founded in 2006, the chain operates 8 salon locations offering treatments across skincare, nails, lash extensions, waxing, sugaring, microblading, and permanent makeup. Beyond in-salon services, the company sells products through Shopify and marketplace channels including TikTok Shop and Amazon. Recent hires span marketing, ecommerce, operations, and finance — reflecting expansion into product commerce and cross-channel fulfillment alongside the core salon business.
Shopify, Plentymarkets, and TikTok Shop. The company also runs Amazon Ads and uses Klaviyo for email marketing.
Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looktio Studio, Hootsuite, Google Ads, and Pinterest for ad management and analytics.
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