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Adam & Eve Beautylounge GmbH Tech Stack

Multi-location beauty salon chain scaling marketplace and creator-led growth

Personal Care Product Manufacturing Hamburg, Hamburg 51–200 employees Founded 2006 Public Company

Adam & Eve Beautylounge operates 8 salons across Hamburg offering skincare, nail care, lash services, and permanent makeup. The tech stack reveals a dual-channel operation: Shopify + Plentymarkets for ecommerce, paired with TikTok Shop, Amazon Ads, and Klaviyo for direct-to-consumer growth. Active projects around creator database development and performance analytics signal a shift toward influencer-led acquisition, while pain points cluster around marketplace scaling and inventory management — typical friction points for beauty retail moving beyond location-based services into product commerce.

Tech Stack 35 technologies

Core StackGoogle Analytics Asana Airtable Adobe Creative Cloud AWS Shopify Adobe Premiere Pro Google Ads Meta Ads Klaviyo Meta Ads Manager TikTok Ads Manager Notion Looker Studio Meta Business Suite Hootsuite Microsoft Office Google Workspace DATEV Excel Google Sheets TikTok Shop Plentymarkets Amazon Ads TikTok Instagram CapCut Final Cut Pro Pinterest YouTube+5 more

What Adam & Eve Beautylounge GmbH Is Building

Challenges

  • Scaling marketplace performance
  • Optimizing finance and inventory flow processes
  • Scaling financial operations
  • International supplier coordination
  • Inventory control
  • Price negotiation
  • Out-of-stock prevention
  • Product availability
  • Increasing brand visibility
  • Boosting engagement

Active Projects

  • Creator database development
  • Creator performance analytics
  • A/b testing and creative refreshes
  • Building and optimizing finance and inventory flow processes
  • Marketplace billing
  • Growth pipeline development
  • Shopify store optimization
  • Amazon ads scaling
  • New product launch strategy
  • Deal planning for prime and promotions

Hiring Activity

Steady30 roles · 10 in 30d

Department

Marketing
8
Beauty
4
Ops
4
Healthcare
3
Sales
3
Finance
2
Ecommerce
1
Executive
1

Seniority

Mid
10
Manager
8
Senior
5
Junior
3
Intern
2
Lead
1

Notable leadership hires: Head of B2B Growth

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About Adam & Eve Beautylounge GmbH

Adam & Eve Beautylounge is a public beauty services and products company headquartered in Hamburg, Germany. Founded in 2006, the chain operates 8 salon locations offering treatments across skincare, nails, lash extensions, waxing, sugaring, microblading, and permanent makeup. Beyond in-salon services, the company sells products through Shopify and marketplace channels including TikTok Shop and Amazon. Recent hires span marketing, ecommerce, operations, and finance — reflecting expansion into product commerce and cross-channel fulfillment alongside the core salon business.

HeadquartersHamburg, Hamburg
Company Size51–200 employees
Founded2006
Hiring MarketsGermany

Frequently Asked Questions

What ecommerce platforms does Adam & Eve Beautylounge use?

Shopify, Plentymarkets, and TikTok Shop. The company also runs Amazon Ads and uses Klaviyo for email marketing.

What marketing and analytics tools does Adam & Eve use?

Meta Ads Manager, TikTok Ads Manager, Google Analytics, Looktio Studio, Hootsuite, Google Ads, and Pinterest for ad management and analytics.

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