A2FBR Tech Stack

Multi-brand iGaming operator in Brazil with federal licenses

Entertainment Providers São Paulo, SP 51–200 employees Founded 2024 Privately Held

A2FBR operates six sports betting and online gaming brands across Brazil under two federal licenses, established in 2024. The tech stack is marketing and analytics-heavy—Google Ads, Meta Ads, Segment, Snowflake, BigQuery, Looker—with active investment in measurement infrastructure (GTM, GA4, Looker Studio, Tableau, Power BI). Hiring is concentrated in marketing (4 roles) and design (1) at senior/mid levels, and project priorities center on retention, personalization, and paid-media efficiency, suggesting the org is optimizing customer economics rather than building core platform.

Tech Stack 27 technologies

Core StackZendesk Jira Trello Asana Monday.com Google Ads Meta Ads LinkedIn Ads Google Analytics Looker Figma WordPress Power BI Tableau Snowflake BigQuery WhatsApp Tik Tok Ads Google Tag Manager Data Studio Adobe XD Elementor Notion Google Analytics 4 Looker Studio Segment Twitch

What A2FBR Is Building

◆Challenges

Vip retention
Engagement and experience creation
Optimizing onboarding conversion
Enhancing personalization segmentation
Acquisition cost efficiency
Paid media roi
Optimizing landing pages
Operational bottlenecks in creative workflow
Inefficient resource allocation

▲Active Projects

Brand positioning and strengthening
Offline media campaigns
Vip loyalty programs
Multichannel relationship flow development
Automated communication flow structuring
Retention campaign execution
Paid media campaign optimization
Tag and pixel implementation
Acquisition channel expansion
A/b testing of layouts

Hiring Activity

Accelerating6 roles · 5 in 30d

Department

Marketing

Design

Seniority

Senior

Mid

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About A2FBR

A2FBR is a privately held iGaming group operating six brands—Betbra, Fulltbet, Bolsadeaposta, Pinnacle, Betespecial, and Matchbook—in the Brazilian online sports betting and gaming market. The company holds two federal licenses and serves customers across mobile and web platforms. Operations span brand management, paid acquisition, user retention, and analytics. The current hiring focus on marketing and design, combined with active work on loyalty programs, multichannel communication flows, and paid-media optimization, reflects a customer-acquisition and retention-focused phase of maturity.

HeadquartersSão Paulo, SP

Company Size51–200 employees

Founded2024

Hiring MarketsBrazil

Frequently Asked Questions

What is A2FBR's tech stack?

Marketing and analytics core: Google Ads, Meta Ads, Zendesk, Segment, Snowflake, BigQuery, Looker, Tableau, Power BI. Project management: Jira, Asana, Monday.com, Trello. Design: Figma, Adobe XD.

What are A2FBR's main business brands?

Six brands: Betbra, Fulltbet, Bolsadeaposta, Pinnacle, Betespecial, and Matchbook, all operating under two federal licenses in Brazil.

How this profile is built

A2FBR's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.