Media planning and performance agency for global brands
Zenith Media Australia operates as a ROI-focused media agency within Publicis Media, blending programmatic buying, data analytics, and strategic planning. Their tech stack is heavily weighted toward ad platforms (Google Ads, Meta, TikTok, The Trade Desk, DV360) paired with Adobe creative tools and BI/analytics software (Tableau, Power BI, Google Analytics 360) — a shape that reflects a media-buyer-first org. Active hiring skews heavily toward marketing and strategy roles (24 of 30 open headcount) at senior and director levels, signaling scaling of account and strategic leadership while grappling with stated pain points around talent retention and workflow efficiency.
Notable leadership hires: Digital Lead, Strategy Director, Account Director, SEO Director
Zenith Media Australia is a full-service media agency headquartered in Pyrmont, New South Wales, with 51–200 employees. Part of Publicis Media, the company serves global brands including Disney, Electrolux, Lactalis, lululemon, Luxottica, and ALDI across communications, media planning and buying, performance marketing, programmatic, econometrics, and data analytics. The agency structures work around campaign optimization across search, social, and programmatic channels, supported by primary research, content strategy, and digital PR. Operations span Australia and Italy.
Primary tools: Google Ads, Meta Ads Manager, TikTok, The Trade Desk, DV360 for media buying; Adobe (Photoshop, Firefly, Acrobat) for creative; Tableau, Power BI, Google Analytics 360 for analytics; SPSS and Q for research analysis.
Pyrmont, New South Wales, Australia. The agency also operates offices in Italy and is part of Publicis Groupe's Publicis One workspace.
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