Y

Yotpo Tech Stack

Retention marketing platform for direct-to-consumer eCommerce brands

Technology, Information and Internet New York 501–1,000 employees Founded 2011 Privately Held

Yotpo operates a multi-module retention platform—reviews, UGC, loyalty, referrals—integrated across Salesforce, Google, Instagram, and major eCommerce stacks. The tech stack reveals a shift toward generative AI (ChatGPT, Gemini, Claude, Midjourney, Firefly adoption) and creative automation, while backend infrastructure (Kafka-grade streaming via Airflow/Spark on Databricks, Snowflake, dbt) suggests heavy investment in customer data pipelines. Active hiring across engineering, sales, and support reflects both geographic expansion and a push to operationalize GTM processes—a signal they're moving beyond product-led acquisition into sales-led enterprise motion.

Tech Stack 92 technologies

Core StackSalesforce Java React Angular AWS Ruby on Rails Python Pandas n8n NetSuite Kubernetes Akamai GitHub Gong HubSpot Figma dbt Snowflake Databricks Apache Airflow Apache Spark Spring Boot SQL R ChatGPT Gemini Claude Zuora AWS EKS Coralogix+58 more

AdoptingTailwind CSS Midjourney Runway Firefly ChatGPT shadcn/ui

What Yotpo Is Building

◆Challenges

Customer churn
Optimizing gtm processes
Process automation
Large datasets and high volumes of data
Ensuring data integrity
Complex sales cycles
Expanding enterprise footprint
Process inefficiencies
Improving workflow automation
Improving engineering productivity

▲Active Projects

Seo + aeo audits
Critical platform services
Forecasting
Discover customer success motion
Abm campaigns
Cloud cost optimization initiatives
Process improvements and automation initiatives
Pipeline management
Territory planning
End-to-end onboarding projects

Hiring Activity

Steady65 roles · 25 in 30d

Department

Engineering

20

Sales

10

Support

7

Marketing

6

Product

6

Data

3

Finance

3

Ops

3

Seniority

Senior

37

Mid

13

Manager

7

Lead

4

Staff

2

Intern

1

Company intelligence

Find more companies like Yotpo by tech stack, pain points and active projects

Get started free

About Yotpo

Yotpo is a retention-focused eCommerce platform built for mid-market to enterprise direct-to-consumer brands. The core product integrates reviews, user-generated content, loyalty programs, and referral mechanics, surfaced through owned channels and third-party marketplaces. Founded in 2011, the company operates offices across New York, London, Sydney, and Tel Aviv, serving hundreds of active customers. The business model relies on deep integration with existing marketing and fulfillment stacks (Salesforce, NetSuite, Zuora, HubSpot, major eCommerce platforms), positioning Yotpo as a data layer that feeds both demand capture and post-purchase retention workflows.

HeadquartersNew York

Company Size501–1,000 employees

Founded2011

Hiring MarketsIsrael, Bulgaria, Canada, United Kingdom, Australia

Frequently Asked Questions

What tech stack does Yotpo use?

Core backend: Java, Spring Boot, Python, SQL, Databricks, Snowflake, dbt. Frontend: React, Angular, Tailwind CSS. Workflow/data: Apache Airflow, Apache Spark, Kubernetes. Integrations: Salesforce, NetSuite, Zuora, HubSpot, Gong. Emerging: ChatGPT, Gemini, Claude for generative features; Midjourney, Runway, Firefly for creative automation.

Where is Yotpo headquartered and how many employees?

Headquartered in New York. The company has 501–1,000 employees and operates offices in New York, London, Sydney, and Tel Aviv. Active recruiting across five countries indicates continued expansion.