Xerago is a 20-year-old digital marketing consulting firm serving mid-market and enterprise clients across campaigns, martech implementation, and analytics. The tech stack reveals a heavy data engineering operation—Talend, Informatica, SQL Server, Azure ecosystem—paired with Adobe Campaign for activation, signaling a services firm focused on moving data from enterprise systems into personalized customer journeys. Active hiring is skewed heavily toward engineering (20 roles), with leadership gaps in AI, and projects cluster around CI/CD, data pipelines, and infrastructure—a pattern suggesting Xerago is building internal platform and automation capabilities to scale consulting delivery across 50+ global clients.
Notable leadership hires: Artificial Intelligence Lead
Xerago helps large enterprises across 25 countries plan and execute digital marketing strategies, with particular depth in campaign management, marketing automation, analytics, and martech platform integration. The firm operates across consulting, creative services, and implementation work, addressing executives in digital, technology, and marketing functions at mid-market and large companies. Core offerings span marketing analytics and attribution, data engineering and CDP architecture, martech selection and deployment, omnichannel campaign orchestration, and emerging digital capabilities (Web3, AR/VR, metaverse exploration). The organization is headquartered in San Jose and employs 201–500 people.
Core: Adobe Campaign (activation), Talend and Informatica (data integration), SQL and SQL Server (data warehousing), Azure ecosystem (DevOps, infrastructure), Docker and Kubernetes (containerization), GitLab and GitHub (version control). Recently adopting HCL Unica and RAG.
Primarily internal platform work: CI/CD pipeline design, data ingestion pipelines, infrastructure as code, containerization, and API integrations. Also active on scalable web infrastructure and AI-powered developer tools, reflecting a shift toward automation to scale consulting delivery.
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