x-kom is a Polish computer hardware and consumer electronics retailer founded in 2002, operating 1,000–5,000 employees across physical stores and e-commerce. The tech stack reveals a Microsoft-centric enterprise backbone (Dynamics 365 Finance + Supply Chain, SQL Server, .NET) paired with modern marketing analytics (Google Analytics 4, BigQuery, Semrush, Ahrefs), indicating active investment in pricing automation and SEO — aligning with stated projects around inventory optimization and brand visibility. Hiring is sales- and marketing-led (28 of 52 open roles), with small engineering teams, suggesting growth is driven by expansion (new stores, B2B robotics segment) rather than platform innovation.
Notable leadership hires: Sales Director, Robotics B2B Head
x-kom operates a dual-channel hardware and electronics business: physical retail locations and a top-rated Polish e-commerce platform. The company sells computers, smartphones, tablets, and IT equipment primarily within Poland. Founded in 2002 as a physical computer showroom, it has expanded into one of Poland's highest-rated online retailers. Current operational focus spans retail footprint expansion (new store construction in-flight), supply chain digitization (Dynamics 365 implementations), and scaling a B2B robotics segment — a strategic diversification from consumer hardware. Core operations involve inventory management across multiple channels, pricing strategy, and promotional ROI optimization.
x-kom's core systems are Microsoft-based: Dynamics 365 Finance and Supply Chain Management, SQL Server, .NET, C#, and Entity Framework. Analytics run on Google Cloud (BigQuery, Looker Studio, GA4). Marketing tools include Salesforce Marketing Cloud, Semrush, Ahrefs, and Google Search Console.
x-kom is headquartered in Częstochowa, Śląsk, Poland. The company hires exclusively in Poland and operates physical retail locations and e-commerce across the country.
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