Multi-brand gift card platform for employee and customer incentives
Wunschgutschein operates a gift card marketplace aggregating major retail and digital brands (Amazon, Zalando, iTunes, H&M) redeemable across 500+ online shops and 5,000 physical locations. The tech stack is marketing and design-heavy (Salesforce, Adobe Creative Suite, Midjourney, Figma) with manufacturing and operations capabilities, reflecting a hybrid B2C/B2B model. Active hiring in finance, marketing, and design — coupled with pain points around process optimization, workflow efficiency, and Salesforce integration — suggests the company is scaling its back-office systems and conversion funnel in parallel.
Wunschgutschein is a German gift card platform founded in 2014 and publicly traded. The core product is a universal gift card that consolidates vouchers from multiple retail partners, marketed to both consumers and B2B buyers (companies offering employee and customer gifts). The card is redeemable through a broad partner network spanning e-commerce sites and brick-and-mortar retail. Revenue comes from B2B corporate gifting and incentives programs, with tax-optimized employee reward solutions as a growing segment. The company operates from Brilon, North Rhine-Westphalia, with 51–200 employees across engineering, design, finance, marketing, and fulfillment functions.
Wunschgutschein hires exclusively in Germany. Current open roles span finance (3), marketing (3), design (2), engineering (2), operations, manufacturing, and sales.
The stack centers on Salesforce for CRM, SQL for databases, Google Ads and Meta for paid marketing, Shopify for e-commerce, and Adobe Creative Cloud (InDesign, Photoshop, Illustrator) plus Midjourney and Figma for design and content creation.
Current projects include ERP system administration, process optimization and automation, Salesforce interface management, financial planning and analysis, conversion-oriented design, A/B testing, and content asset creation.
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