WOO is a Paris-based influence and social media agency that partners with major consumer brands on creator campaigns and content production. The tech stack reveals a design-first, creative services operation—heavy on Adobe (Photoshop, Illustrator, After Effects), Figma, and frontend tools (Svelte, TypeScript, Tailwind)—paired with early-stage AI integration. Current hiring is heavily skewed toward interns and junior creatives (design, marketing) with a nascent product/platform effort, suggesting WOO is building internal tooling (likely around influencer data and campaign management) while ramping creative headcount to service demand.
Notable leadership hires: Graphic Designer / Art Director
WOO, founded in 2015 and now part of the Olyn group, operates as an influence and social media house serving consumer brands across beauty, electronics, and luxury. The agency specializes in influencer campaign strategy, user-generated content production (YOO, their proprietary creator database), paid social, event marketing, and brand content creation. With approximately 100 staff in Paris, WOO works with major clients including Philips, Amazon, Benefit, and all L'Oréal group brands. Beyond agency services, the company is developing internal platform capabilities—including an AI module and performance tracking tools—to scale campaign insights and streamline operations.
Primary tools: Adobe (Photoshop, Illustrator, After Effects), Figma, Keynote, PowerPoint, GitHub, Docker, Node.js, TypeScript, Svelte, Tailwind CSS, and OpenAI. Stack reflects a design-led creative services operation with frontend web development and emerging AI capabilities.
WOO is headquartered in Paris, France, with approximately 100 employees. The company is part of the Olyn group as of 2024.
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