Personal injury and employment law firm scaling operations with marketing automation
Wilshire Law Firm operates a 600+ person plaintiff litigation practice across personal injury, employment, and class action. Their tech footprint reveals an operational inflection: heavy investment in marketing automation (Zapier, CallRail, VWO, Unbounce) and paid acquisition infrastructure alongside core legal tools (Salesforce, Lexis-Nexis, Westwal), combined with active hiring across IT transformation and lead-flow optimization projects, suggests they're moving beyond pure case handling toward revenue-per-case efficiency and systematic lead quality control.
Notable leadership hires: IT director
Wilshire Law Firm is a Los Angeles-based plaintiff law firm founded in 2007 with over 600 legal professionals. The firm focuses on personal injury, employment law, class action, and catastrophic injury cases, and has recovered over $2 billion for clients to date. Operating at the high-volume end of plaintiff litigation, the firm handles complex settlement administration, class action finalization, insurance claims, and lien processing. Current scaling efforts center on paid acquisition optimization, lead attribution, case cost management, and IT service delivery—reflecting the operational complexity of managing caseload, client distribution, and front-end revenue growth simultaneously.
Salesforce, Lexis-Nexis, Westlaw, Microsoft 365, CallRail, Zapier, VWO, Unbounce, AWS, Azure, GCP, Google Analytics, and Looker Studio. Stack emphasizes legal databases, marketing automation, and cloud infrastructure.
Wilshire Law Firm posts roles in the United States and Peru, with headquarters in Los Angeles, California.
Other companies in the same industry, closest in size