IoT pet care hardware and software platform built around automated litter boxes
Whisker manufactures connected pet devices (Litter-Robot, Feeder-Robot) and runs the Litterbox.com platform, with a tech stack spanning embedded systems (Bluetooth, BLE, WiFi), web services (Laravel, React, GraphQL), and cloud infrastructure (AWS, now adopting Azure Functions). The hiring mix—engineering-heavy with sizable manufacturing and operations teams—reflects a hardware-software hybrid business; active projects around production efficiency (flow racks, kanban systems) and customer support automation (video appointments, fallback strategies for chat) indicate ongoing operational scaling.
Notable leadership hires: Marketing Director
Whisker designs and manufactures smart pet care devices and digital services for cat owners. The product line includes Litter-Robot (self-cleaning litter box), Feeder-Robot (automatic feeder), and Litterbox.com (digital platform). The company operates manufacturing in Juneau, WI, and is headquartered in Auburn Hills, Michigan, with a distributed team of 650+ employees. Core challenges center on scaling quality assurance across product lines, reducing production cycle times, optimizing last-mile delivery communication, and shifting customer support toward video-based and self-service channels.
Litter-Robot uses Bluetooth, Bluetooth Low Energy, and WiFi for connectivity, alongside embedded protocols (UART, I2C). The backend runs on Laravel and React, served via AWS infrastructure. The company is adopting Azure Functions for additional cloud capacity.
Whisker is headquartered in Auburn Hills, Michigan, with manufacturing operations in Juneau, Wisconsin. The team also includes a growing remote workforce.
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