European content studio and community economy platform with multicountry operations
We Are Era is a Berlin-based content production and community-intelligence company operating across 9 European cities (Amsterdam, Antwerp, Berlin, Cologne, Paris, Madrid, Münster, Milan, Stockholm) with 400 employees. The stack reveals a creator-focused operation: Adobe Creative Cloud, Premiere Pro, CapCut, and social platforms (TikTok, YouTube, Instagram, Twitch) dominate tooling, paired with Ruby/Rails backend infrastructure on AWS and PostgreSQL. The hiring profile (7 marketing, 3 production, but only 1 engineer and 1 designer) signals a content-and-operations-heavy organization, not a platform-first one — internal tooling challenges (DRM systems, knowledge documentation, payroll automation) appear to run upstream against lean engineering capacity.
Notable leadership hires: Editorial Lead
We Are Era decodes cultural movements across European communities and translates them into cross-platform storytelling for broadcasters, brands, NGOs, and foundations. The company owns both production (TV, scripted series, short-form social) and audience development capabilities, with a focus on youth culture, subcultures, and influencer-to-personality-brand conversion. A subsidiary label, MESH Collective, handles mission-driven content for educational and social institutions. The organization operates offices in Germany, Netherlands, Belgium, France, Spain, Italy, and Sweden; Bertelsmann has held majority stake since 2019.
Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop), CapCut for editing; TikTok, YouTube, Instagram, Twitch for distribution; Ruby on Rails, PostgreSQL, AWS backend; TypeScript, React, Angular for web; Docker for deployment; Git/GitHub/GitLab for version control.
Approximately 400 employees across 9 European offices: Berlin, Amsterdam, Antwerp, Cologne, Paris, Madrid, Münster, Milan, and Stockholm.
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