Avidity Tech Stack

Sales and marketing agency group focused on field execution and brand visibility

Business Consulting and Services Glasgow, Scotland 1,001–5,000 employees Privately Held

Avidity is a multi-agency holding company (McCurrach, Standout, Zing, Wave, Thumbprint) built around field sales and experiential marketing, with a tech stack spanning GCP, AWS, Azure, Docker, Kubernetes, and Circana (Nielsen's retail analytics platform). The hiring profile is heavily skewed toward field sales roles (54 of 57 active positions), with mid-level and manager seniority dominating — consistent with a distributed, territory-based execution model. Active projects center on retail distribution, POS strategy, and regional business planning.

Tech Stack 21 technologies

Core StackAWS Docker Kubernetes Ansible PostgreSQL Active Directory Azure AD Intune GCP Azure Microsoft Entra Android iOS Windows 11 TeamViewer Circana Dart iPad Payhawk NetSuite EPM

What Avidity Is Building

◆Challenges

Increasing distribution and visibility
Ensuring product availability in stores
Expanding distribution in horeca channel
Ensuring compliance and visibility
Product availability and visibility
Maximizing brand availability
Expanding into new areas
Managing regional investment and capex budgets
Increasing distribution and market share
New customer sign-ups

▲Active Projects

Joint business plans
Regional plans to deliver business growth
Expanding presence within the horeca channel
Pos siting
Territory business plan development
Managing regional investment and capex budgets
Summer and winter activation plans
Joint business plan development with client
Commercial insight reporting
Brand visibility in grocery stores

Hiring Activity

Accelerating55 roles · 55 in 30d

Department

Sales

Engineering

Marketing

Support

Seniority

Mid

Manager

Junior

Senior

Director

Notable leadership hires: Head Experiential, Client Lead

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About Avidity

Avidity operates a group of integrated sales and marketing agencies serving FMCG, Consumer Electronics, and Financial Services sectors. The company's services span field marketing, experiential activation, data analytics, and digital products. The business is structured around regional and account-level execution: projects include joint business planning with clients, territory management, retail visibility optimization, and horeca channel expansion. The pain-point cluster reflects the core operational challenge — translating marketing strategy into consistent in-store and channel presence across distributed geographies.

HeadquartersGlasgow, Scotland

Company Size1,001–5,000 employees

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is Avidity's tech stack?

Avidity uses GCP, AWS, and Azure for cloud infrastructure; Docker and Kubernetes for containerization; PostgreSQL for databases; Microsoft Entra and Active Directory for identity; and Circana for retail analytics. Also deployed: NetSuite EPM, Payhawk (expense management), and TeamViewer.

Where is Avidity headquartered and what is its size?

Avidity is headquartered in Glasgow, Scotland, and employs 1,001–5,000 people. It is privately held and operates five agencies under the parent company umbrella.

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How this profile is built

Avidity's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.