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Avidity Tech Stack

Multi-agency sales and marketing group across field, digital, and experiential channels

Business Consulting and Services Glasgow, Scotland 1,001–5,000 employees Privately Held

Avidity is a parent company operating five specialized agencies (McCurrach, Standout, Zing, Wave, Thumbprint) focused on helping consumer and financial-services brands drive sales. The hiring mix is heavily skewed toward sales roles (93 of 100 active positions), with mid-level contributors forming the largest cohort — a structure that reflects field-execution intensity rather than platform-building. Pain points cluster around distribution and visibility challenges (on-trade expansion, shelf availability, competitor tracking), suggesting Avidity's clients are fighting for shelf space and retail presence in fragmented channels.

Tech Stack 17 technologies

Core StackIntune Active Directory Azure AD Circana Dart iPad Excel Microsoft 365 Windows 11 Android iOS Payhawk SharePoint NetSuite EPM PowerPoint Word

What Avidity Is Building

◆Challenges

Expanding presence in on-trade sector
Improving product visibility and availability
Maximise brand availability
Maximising brand awareness and availability
Increasing customer distribution
Increasing brand visibility
Increasing brand availability and sales
Driving sales in convenience outlets
Enhancing product visibility
Identifying competitor activity

▲Active Projects

Joint business plans with client
Summer and winter activation plans
Pos siting
Annual insights plan
Bc/dr testing
Customer partnership development
Sales performance improvement
Aperitif hour
Le petit spritz
On-trade sales expansion

Hiring Activity

Accelerating100 roles · 45 in 30d

Department

Sales

93

Finance

2

Data

1

Security

1

Support

1

Seniority

Mid

42

Manager

27

Senior

15

Junior

14

Notable leadership hires: Client Lead

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About Avidity

Avidity operates as a holding company for five sales and marketing agencies serving FMCG, consumer electronics, and financial-services brands. The group's scope spans field marketing, experiential events, digital products, and data services. Headquartered in Glasgow with 1,001–5,000 employees across the United Kingdom, Ireland, and Brazil, Avidity supports clients through joint business planning, seasonal activation campaigns, point-of-sale optimization, and on-trade (bar and restaurant) channel expansion. The tech stack is enterprise-standard (Microsoft 365, Azure, NetSuite EPM, Circana for retail analytics) with no emerging-tech adoption signals, indicating a services-delivery model prioritizing operational efficiency over product innovation.

HeadquartersGlasgow, Scotland

Company Size1,001–5,000 employees

Hiring MarketsUnited Kingdom, Ireland, Brazil

Frequently Asked Questions

What is Avidity's tech stack?

Avidity uses Circana (retail data), Microsoft 365, Azure AD, NetSuite EPM, SharePoint, Intune, and iPad/Android for field teams. No AI, analytics, or emerging tech in the active stack.