WeAddo builds a digital engineering platform that connects fragmented customer experience tools through AI automation and decision intelligence. The tech stack—Node.js, React, Next.js, PostgreSQL, MongoDB, AWS, Kubernetes—reflects a modern full-stack SaaS architecture designed for real-time data handling and personalization at scale. Active hiring is concentrated in engineering (12 roles), with emerging demand in marketing and sales, suggesting a transition from build-phase to go-to-market execution.
WeAddo is a MarTech and digital engineering platform helping enterprises consolidate siloed CX, EX, and DX tools without ripping and replacing. Founded in 2017 and based in Gurgaon, the company targets CMOs, CIOs, CTOs, and CEOs at mid-market and enterprise organizations seeking to improve marketing ROI, automate customer journeys, and activate AI-driven insights across web, app, CRM, and media channels. The platform integrates real-time dashboards, marketing automation, personalization workflows, and agentic AI models. Current project focus spans lead generation optimization, RAG pipelines, LLM agent workflows, and strategic digital transformation mandates. The team operates from India with 51–200 employees.
Node.js, Next.js, React, PostgreSQL, MongoDB, AWS, GCP, Kubernetes, Terraform, Ansible, CircleCI, and GitLab CI/CD. Full-stack polyglot setup supporting real-time APIs and multi-cloud infrastructure.
Multi-channel marketing automation, lead scoring and prioritization, GenAI automation platform, RAG pipelines, LLM agent workflows, and strategic digital transformation mandates for enterprise customers.
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