VML MAP Tech Stack

Marketing automation and CRM platform scaled to enterprise personalization

Business Consulting and Services Copenhagen 501–1,000 employees Public Company

VML MAP operates as a consulting-led services firm specializing in marketing automation, CRM, and personalization at enterprise scale. The tech stack—Salesforce (Marketing Cloud + Data Cloud), Braze, Adobe Experience Platform, Snowflake, dbt, Apache Airflow—reflects a data engineering-heavy approach to campaign orchestration. Active hiring across engineering, marketing, and data (108 of 113 roles) combined with projects around data pipelines, ETL monitoring, and agentic AI adoption signals a shift from pure service delivery toward in-house capability building and AI-driven client solutions.

Tech Stack 59 technologies

Core StackGreenhouse Power BI Tableau Braze JavaScript Snowflake Jira Confluence Salesforce Python dbt Apache Airflow Terraform AWS LinkedIn Recruiter Excel SQL Salesforce Marketing Cloud XML JSON HTML CSS Scrum GCP Azure Salesforce Data Cloud Adobe Experience Platform Adobe Adobe Experience Cloud Google Marketing Platform+29 more

Adoptingdbt Apache Airflow Terraform

What VML MAP Is Building

◆Challenges

Complex media analytics challenges
Launching marketing campaigns at scale
Optimizing local market targeting
Growth of marketing operations
Streamlining client operations
Complex implementation challenges
Operational bottlenecks
Activating new technical capabilities
Audience profiling
Enhancing targeting and personalization

▲Active Projects

Data pipelines for bi
Cloud data migrations
New feature implementation
Data pipeline development for bi
Repeatable solution frameworks
Audience segmentation
Agentic ai adoption
Adoption of catalyst tools
Etl monitoring tools
Test-and-learn programs across channels

Hiring Activity

Accelerating110 roles · 80 in 30d

Department

Engineering

Marketing

Data

Design

Consulting

Ops

Product

Seniority

Senior

Mid

Director

Junior

Lead

Manager

Principal

Notable leadership hires: Creative Lead, Program Director, Growth Lead, Account Director

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About VML MAP

VML MAP is a global consulting firm headquartered in Copenhagen with 14 offices across North America, Europe, and Asia. The company partners with enterprise brands on marketing automation, CRM platforms, loyalty programs, and personalized content delivery across channels. Core service areas include data and AI consulting, content supply chains, marketing operations, and customer experience orchestration. The org combines consulting (200+ roles in consulting, operations, and program management) with significant internal engineering and data science functions—a structure typical of agencies scaling custom platform implementations and managed services.

HeadquartersCopenhagen

Company Size501–1,000 employees

Hiring MarketsUnited Kingdom, Thailand, United States, Denmark, Canada, Spain, Greece, Costa Rica

Frequently Asked Questions

What tech does VML MAP use for marketing automation?

Salesforce Marketing Cloud and Data Cloud, Braze, Adobe Experience Platform, and Google Marketing Platform. For data pipelines and analytics: Snowflake, dbt, Apache Airflow, Power BI, and Tableau.

What is VML MAP working on?

Data pipelines for BI, cloud migrations, audience segmentation, agentic AI adoption, ETL monitoring, and test-and-learn campaign frameworks. Main challenges: complex media analytics, launching campaigns at scale, and operational bottlenecks in marketing implementation.