CXG operates a services-driven CX consulting firm anchored in luxury and premium brand evaluation. The hiring mix is heavily weighted toward support (773 roles) and marketing (284), with minimal engineering (10 data, 9 experience combined), indicating a field-centric, people-powered delivery model rather than a software platform. Active projects cluster around luxury showroom and brand evaluations, while the tech stack (Snowflake, dbt, Apache Airflow, Python, TensorFlow, LangChain) suggests recent investment in data pipelines and LLM-powered insights — likely automating parts of manual evaluation workflows that historically drove margin pressure.
Notable leadership hires: Head Hunter
CXG is a customer experience consulting firm founded in 2006 in China and now headquartered in Dubai, operating across 12 offices in 70 countries. The firm works with premium and luxury brands on four core practices: Customer Insights, Measurement, Consulting & Transformation, and Academy (training and coaching). Core work involves evaluating luxury brand customer experiences in-store and online, gathering customer feedback, and designing transformation programs. With over 200 professionals and a global hiring footprint across 25+ countries, CXG delivers through a combination of evaluators, learning consultants, and strategic advisors. Operating model relies on field-based evaluation missions and retail environment assessments rather than pure software delivery.
CXG specializes in customer experience transformation for luxury and premium brands, with services spanning customer insights, measurement, consulting, and learning/coaching. Core work includes evaluating luxury brand experiences in showrooms, retail stores, and online channels.
CXG is headquartered in Dubai, United Arab Emirates. The company operates 12 offices across 70 countries on 4 continents, with active hiring in 25+ countries including the US, UK, Canada, Australia, and across Europe.
CXG uses Snowflake, dbt, Apache Airflow, Python, SQL, and Power BI for data analytics. Recently adopted GitHub Copilot. Also deploys machine learning libraries (TensorFlow, PyTorch, Hugging Face, LangChain, LlamaIndex) and Microsoft 365/Dynamics 365 for operations.
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