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Vitamin Well Group Tech Stack

Functional beverage and protein brand group scaling across 40+ markets

Food and Beverage Services Stockholm 501–1,000 employees Founded 2006 Privately Held

Vitamin Well Group operates a portfolio of five consumer brands (Vitamin Well, NOCCO, Barebells, NOBE, Smiling) across functional drinks, protein snacks, and supplements, sold in over 40 countries. The company's tech stack reflects a traditional CPG playbook—Dynamics 365, SAP, Oracle for backend operations, paired with Google Analytics 4, Looker, Power BI, and Tableau for visibility—but hiring acceleration is heavily skewed toward sales (24 roles) and marketing (13), signaling a phase of aggressive brand-building and channel activation rather than infrastructure modernization.

Tech Stack 17 technologies

Core StackDynamics 365 AWS SAP Oracle Looker Power BI Tableau Salesforce TikTok Instagram CapCut iPhone Excel Dynamics NAV Google Analytics 4 Funnel Snapchat

What Vitamin Well Group Is Building

◆Challenges

Expanding regional presence
Increasing brand momentum
Process optimisation
Expanding footprint in spain
Maintaining strong in-store presence
Restructuring and integration challenges
Driving sales growth in region
Strengthening commercial team
Expanding market reach
Reducing logistical delays

▲Active Projects

New product launches
Distribution expansion
Creator partnerships
Kpi framework and dashboard development
Activations, events, demos
Local pos agenda execution
Shopper campaigns and in-store initiatives
Local branding projects for storefronts and gyms
Develop indirect procurement strategy
Spend analysis for cost savings

Hiring Activity

Accelerating50 roles · 25 in 30d

Department

Sales

24

Marketing

13

Finance

4

Ops

3

HR

1

Legal

1

Procurement

1

Seniority

Mid

19

Senior

10

Junior

7

Intern

5

Manager

5

Lead

1

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About Vitamin Well Group

Vitamin Well Group is a Swedish consumer goods company founded in 2006, headquartered in Stockholm with operations across Europe, North America, and Asia. The group manufactures and distributes functional beverages, protein bars, snacks, and sports supplements under five brand lines targeting health-conscious and active consumers. With 501–1,000 employees and offices in fourteen countries, the company is executing simultaneous regional expansion (Spain, UK, France, Belgium, etc.), new product launches, and creator partnership initiatives. Current priorities include distribution footprint growth, in-store activation, and commercial team strengthening to maintain shelf presence in competitive markets.

HeadquartersStockholm

Company Size501–1,000 employees

Founded2006

Hiring MarketsUnited States, Belgium, France, United Kingdom, Spain, Norway, Sweden, Netherlands

Frequently Asked Questions

What countries does Vitamin Well Group hire in?

The company is hiring across twelve countries: United States, Belgium, France, United Kingdom, Spain, Norway, Sweden, Netherlands, Switzerland, Denmark, Germany, and China, with emphasis on sales and marketing roles.

What is Vitamin Well Group's tech stack?

Core systems include Dynamics 365, SAP, Oracle, and Dynamics NAV for operations; Google Analytics 4, Looker, Power BI, and Tableau for analytics; Salesforce for CRM; and social/creative platforms (TikTok, Instagram, Snapchat, CapCut) for brand activation.