Programmatic platform for digital out-of-home advertising inventory and buying
Vistar Media operates a programmatic exchange connecting advertisers and media owners in the out-of-home space, now part of T-Mobile Advertising Solutions. The hiring pattern is heavily sales-skewed (16 roles), with geographic expansion across EME, APAC, Latin America, and Canada dominating the active project list—indicating a supply-and-demand scaling challenge where advertiser acquisition and media owner partnerships are being pursued in parallel across multiple regions.
Notable leadership hires: Account Director
Vistar Media is a programmatic platform for digital and traditional out-of-home advertising. The company operates a two-sided marketplace connecting advertisers seeking location-based media placements with media owners managing physical and digital signage inventory. The platform provides DSP (demand-side) and SSP (supply-side) functionality, along with geospatial and inventory-management tooling. Vistar is headquartered in New York and operates across North America, Europe, Asia-Pacific, and Latin America with 51–200 employees.
Vistar uses DoubleClick, DoubleVerify, Foursquare, Salesforce, and ClickUp. DoubleClick and DoubleVerify handle ad serving and verification; Foursquare provides location intelligence; Salesforce manages CRM; ClickUp handles project management.
Vistar Media is headquartered in New York City. The company was founded in 2011 and is now part of T-Mobile Advertising Solutions.
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