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Virtuagym Tech Stack

Fitness-software platform for gyms, trainers, and corporate wellness

Health, Wellness & Fitness Amsterdam, North Holland 201–500 employees Founded 2008 Privately Held

Virtuagym operates an all-in-one fitness platform serving 9,000+ gyms and 40,000+ trainers across 80 countries. The tech stack mirrors a B2B SaaS business scaled across two regions: Salesforce, Kafka, Kubernetes, and mobile-first architecture (Vue, Swift, Kotlin). Hiring is heavily weighted toward sales (14) and marketing (8) relative to engineering (1), signaling a go-to-market expansion phase—projects confirm this, with active priorities on Spanish-market entry, customer upsell, and Salesforce automation rather than core product innovation.

Tech Stack 29 technologies

Core StackSalesforce Python Google Ads n8n Vue PHP Node.js Kafka Kotlin Swift MariaDB MongoDB RabbitMQ Elasticsearch Redis AWS Docker Kubernetes Helm GitLab PowerShell Windows Google Workspace Excel Google Sheets ksqlDB Kafka Connect Objective-C Vault

What Virtuagym Is Building

Challenges

  • Expanding presence in benelux
  • Expanding spanish market
  • Generating qualified leads
  • Improving dutch audience reach
  • Enhancing content reach
  • Mitigating churn
  • Migrating customers to advanced platforms
  • Scaling people operations
  • Conquering dutch market
  • Retaining customers

Active Projects

  • Expanding spanish market
  • People management process improvement
  • Migrating customers to advanced platforms
  • Upsell strategy implementation
  • Automation of repetitive it tasks
  • Content marketing & localization
  • Seo & sea
  • Public relations & brand awareness
  • Salesforce automation improvement project
  • Sales performance dashboard development

Hiring Activity

Steady30 roles · 10 in 30d

Department

Sales
14
Marketing
8
HR
3
Support
2
Engineering
1
Security
1

Seniority

Mid
12
Junior
11
Intern
5
Senior
1
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About Virtuagym

Virtuagym provides cloud-based fitness management software covering membership billing, scheduling, access control, client coaching, and mobile apps for exercise and nutrition tracking. Founded in 2008, the company now operates across Europe and Latin America, supporting 18M+ end consumers through 9,000+ gym and fitness-business subscribers. Revenue is generated through SaaS subscriptions and upsell opportunities tied to integrated business models. The company faces retention challenges and geographic expansion hurdles, particularly in Benelux and Spanish-speaking markets, reflected in active projects around churn mitigation and market-specific content localization.

HeadquartersAmsterdam, North Holland
Company Size201–500 employees
Founded2008
Hiring MarketsSpain, Netherlands, Turkey, Germany

Frequently Asked Questions

What tech stack does Virtuagym use?

Core services run on Salesforce, Kafka, Kubernetes, and Docker. Mobile apps are built in Swift, Kotlin, and Objective-C. Backend includes Node.js, PHP, MariaDB, MongoDB, and Elasticsearch. Infrastructure on AWS with RabbitMQ for messaging.

How many consumers and businesses use Virtuagym?

The platform serves 18M+ end consumers, 9,000+ fitness businesses (gyms, wellness centers), and 40,000+ personal trainers across 80 countries in 14 languages.

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