Fitness-software platform for gyms, trainers, and corporate wellness
Virtuagym operates an all-in-one fitness platform serving 9,000+ gyms and 40,000+ trainers across 80 countries. The tech stack mirrors a B2B SaaS business scaled across two regions: Salesforce, Kafka, Kubernetes, and mobile-first architecture (Vue, Swift, Kotlin). Hiring is heavily weighted toward sales (14) and marketing (8) relative to engineering (1), signaling a go-to-market expansion phase—projects confirm this, with active priorities on Spanish-market entry, customer upsell, and Salesforce automation rather than core product innovation.
Virtuagym provides cloud-based fitness management software covering membership billing, scheduling, access control, client coaching, and mobile apps for exercise and nutrition tracking. Founded in 2008, the company now operates across Europe and Latin America, supporting 18M+ end consumers through 9,000+ gym and fitness-business subscribers. Revenue is generated through SaaS subscriptions and upsell opportunities tied to integrated business models. The company faces retention challenges and geographic expansion hurdles, particularly in Benelux and Spanish-speaking markets, reflected in active projects around churn mitigation and market-specific content localization.
Core services run on Salesforce, Kafka, Kubernetes, and Docker. Mobile apps are built in Swift, Kotlin, and Objective-C. Backend includes Node.js, PHP, MariaDB, MongoDB, and Elasticsearch. Infrastructure on AWS with RabbitMQ for messaging.
The platform serves 18M+ end consumers, 9,000+ fitness businesses (gyms, wellness centers), and 40,000+ personal trainers across 80 countries in 14 languages.
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