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Viking Europe Tech Stack

European office supplies distributor with omnichannel operations across 5+ countries

Retail Office Equipment Venlo, Limburg 1,001–5,000 employees Public Company

Viking Europe operates a 1,000+ person office equipment and workplace solutions business across the Netherlands, Germany, Austria, UK, and Ireland. The hiring velocity is accelerating with a heavy skew toward marketing (6 roles) and operations (5 roles) alongside intern-level recruitment, suggesting a scaling push in demand generation and supply-chain efficiency. The project portfolio — customer RFM segmentation, trigger-based campaigns, A/B testing — reflects a data-driven shift toward personalization, while pain points around converting insights to action and optimizing customer targeting indicate friction between analytics capability and execution.

Tech Stack 18 technologies

Core StackSalesforce Storybook Oracle SAP Python Power BI Google Analytics Google Ads Confluence Jira Trello Google Search Console Looker Studio Screaming Frog Microsoft Advertising Bing SAP Ariba Coupa

What Viking Europe Is Building

Challenges

  • Turning data insights into action
  • Optimizing customer targeting
  • Developing trigger-based campaigns
  • Reducing overdue debt
  • Improving collection efficiency
  • Improving internship processes
  • Optimizing profitability
  • Managing cash flow
  • Vendor rebate optimization
  • Expanding product assortment

Active Projects

  • Customer model development (rfm)
  • Customer targeting optimization
  • Trigger-based campaign creation
  • Automated journey launch
  • A/b testing optimization
  • Office common range development
  • Own brand assortment sourcing
  • Expanding product assortment
  • Strengthening vendor relationships
  • Viking one & retention campaign

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Marketing
6
Ops
5
Finance
4
Sales
3
HR
1
Legal
1
Logistics
1
Purchasing
1

Seniority

Intern
13
Mid
7
Manager
2
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About Viking Europe

Viking Europe supplies office equipment, furniture, and workplace solutions to mid-market and enterprise companies across Europe. Part of the RAJA Group since 1960, the company operates a multi-country distribution network (headquarters in Venlo, Netherlands; active hiring in the Netherlands and Romania) with omnichannel sales and e-commerce operations. The business spans physical assortment (office common range, own-brand sourcing), vendor partnerships (rebate optimization, relationship strengthening), and customer lifecycle management (retention campaigns, debt collection). Scale and profitability optimization are core operational priorities.

HeadquartersVenlo, Limburg
Company Size1,001–5,000 employees
Hiring MarketsNetherlands, Romania

Frequently Asked Questions

What tech stack does Viking Europe use?

Salesforce (CRM), SAP and Oracle (ERP), Power BI and Looker Studio (analytics), Jira and Confluence (collaboration), Google Analytics and Search Console (digital), SAP Ariba and Coupa (procurement). No active migrations or tech replacements detected.

What is Viking Europe working on?

Customer segmentation and personalization (RFM modeling, trigger campaigns, A/B testing), product portfolio expansion, vendor relationship management, and retention-focused campaigns. Internal focus includes debt collection efficiency and profitability optimization.

How this profile is built

Viking Europe's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.