European office supplies distributor with omnichannel operations across 5+ countries
Viking Europe operates a 1,000+ person office equipment and workplace solutions business across the Netherlands, Germany, Austria, UK, and Ireland. The hiring velocity is accelerating with a heavy skew toward marketing (6 roles) and operations (5 roles) alongside intern-level recruitment, suggesting a scaling push in demand generation and supply-chain efficiency. The project portfolio — customer RFM segmentation, trigger-based campaigns, A/B testing — reflects a data-driven shift toward personalization, while pain points around converting insights to action and optimizing customer targeting indicate friction between analytics capability and execution.
Viking Europe supplies office equipment, furniture, and workplace solutions to mid-market and enterprise companies across Europe. Part of the RAJA Group since 1960, the company operates a multi-country distribution network (headquarters in Venlo, Netherlands; active hiring in the Netherlands and Romania) with omnichannel sales and e-commerce operations. The business spans physical assortment (office common range, own-brand sourcing), vendor partnerships (rebate optimization, relationship strengthening), and customer lifecycle management (retention campaigns, debt collection). Scale and profitability optimization are core operational priorities.
Salesforce (CRM), SAP and Oracle (ERP), Power BI and Looker Studio (analytics), Jira and Confluence (collaboration), Google Analytics and Search Console (digital), SAP Ariba and Coupa (procurement). No active migrations or tech replacements detected.
Customer segmentation and personalization (RFM modeling, trigger campaigns, A/B testing), product portfolio expansion, vendor relationship management, and retention-focused campaigns. Internal focus includes debt collection efficiency and profitability optimization.
Viking Europe's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.