Viking Europe Tech Stack
European office supplies and workplace solutions distributor
Viking Europe is a 1,000–5,000 person office supplies and workplace solutions distributor operating across five European markets (Netherlands, UK, Germany, Austria, Ireland) as part of the RAJA Group. The hiring mix is heavily skewed toward marketing (14 roles) and finance (5), with most open positions at mid-level, signaling a focus on demand generation and operational scaling rather than engineering expansion. Stack centers on Salesforce, SAP/Oracle, and analytics tools (Looker, Google Analytics), typical of retail/distribution, but projects reveal a strategic pivot: A/B testing, SEO roadmap, extended assortment, and private-label development indicate a shift from transactional office-supply reselling toward direct-to-consumer marketing and margin improvement through owned brands.
Tech Stack 19 technologies
What Viking Europe Is Building
◆Challenges
- Improving conversion rates
- Strengthening vendor performance
- Scalable automation opportunities
- Lack of data-driven marketing
- Speed to market of new features
- Continuous improvement opportunities for business processes
- Expanding product assortment beyond core office products
- Improving cost margin performance
- Incoming traffic optimization
- Local competitor analysis
▲Active Projects
- Private brand range development
- A/b testing optimization
- Vendor sourcing strategy
- Strategic partnership development
- Seo roadmap development
- Local promotions and campaigns
- Extended assortment strategy
- Scalable automation initiatives
- Automated journey launch
- Optimizing campaigns and landing pages
