Vestacy Tech Stack
Consumer home-care products company scaling post-Reckitt carve-out
Vestacy is a manufacturing and consumer goods company spun out from Reckitt and backed by Advent International, operating air care, laundry, surface, and pest control brands across 20+ countries. The tech stack reveals a large, regulated supply-chain operation: SAP for ERP, Kinaxis for demand planning, Splunk/QRadar/Sentinel for security monitoring, and a full enterprise marketing suite (Salesforce, Dynamics 365, Power BI, Salsify). The hiring velocity is accelerating across sales (17 roles) and marketing (6), while the project list—channel expansion, promotional calendars, quality management systems, and a new IT&D function—signals post-carve-out integration and go-to-market maturation.
Tech Stack 42 technologies
What Vestacy Is Building
◆Challenges
- Meeting roas targets
- Building new it&d function
- Scaling it&d capabilities
- Optimizing marketing spend
- Ensuring accurate forecasting
- Enhancing profitability across categories
- Increasing market share in indirect channel
- Ensuring supply continuity during transfer
- Improving sell-out performance
- Monitor legislative changes
▲Active Projects
- Drive channel expansion
- Customer-specific growth plans
- Implementing promotional calendars for sell-out
- Expanding indirect channel sales in minas gerais
- Ehs management system implementation
- Zero accidents culture program
- Emergency plan development
- New it&d function
- Implementing quality management systems
- Integrating cutting-edge technologies into product development