IT lifecycle and device management platform with employee onboarding automation
Velory automates IT procurement, asset lifecycle, and employee onboarding for mid-market companies. The tech stack—React, TypeScript, Node.js, PostgreSQL, AWS—is standard SaaS, but the project list reveals internal focus on automation depth (employee onboarding, M&A integration workflows, asset security) while GTM friction (sales pipeline expansion, personalized outreach bottlenecks) dominates pain points. Senior engineering hires concentrated with scattered sales/data roles suggests product-first scaling from a small base.
Velory is a Stockholm-based IT lifecycle management platform founded in 2020. The product spans three operational areas: automated IT procurement and purchasing workflows, asset management and security tracking across device lifecycles, and integrated employee onboarding/offboarding automation. The platform targets mid-market companies managing device fleets and IT operations at scale. Velory employs 11–50 people, structured around engineering, sales, data, and marketing functions, currently hiring across Sweden.
React, TypeScript, Node.js, Ruby on Rails, PostgreSQL, AWS, Cloudflare for core infrastructure. AI tooling includes ChatGPT and Claude; automation via Zapier and n8n; developer tools GitHub Copilot and Cursor.
Core initiatives include employee onboarding automation, IT security asset management, M&A integration workflows, and CO2 emission tracking. GTM projects include NPS/CSAT reporting and AI-powered go-to-market infrastructure.
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