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Valpak Tech Stack

Direct mail and digital advertising platform for local and national businesses

Advertising Services St Petersburg, Florida 501–1,000 employees Founded 1968 Privately Held

Valpak operates a direct marketing and media platform spanning print, digital, and data targeting across 42 U.S. states. The company's tech stack—anchored in SAP, Salesforce CPQ, and AWS—reflects a manufacturing and logistics backbone (printing, mail delivery) paired with modern sales and customer data tools. Hiring is heavily skewed toward sales roles (82 of 98 active posts), with minimal engineering investment, signaling a sales-driven, operationally mature business focused on market expansion rather than product innovation.

Tech Stack 25 technologies

Core StackSAP Salesforce SolidWorks Allen-Bradley Terraform Docker Datadog AWS Linux Ruby JavaScript Power BI Salesforce CPQ Siemens PLC Microsoft Office AWS ECS Web Application Firewalls Salesforce Analytics Excel Highspot Synthesia

What Valpak Is Building

◆Challenges

Limited marketing capabilities for small businesses
Lack advanced marketing capabilities
Small businesses lack advanced marketing
Limited digital marketing reach
Need integrated media solutions
Providing local businesses with capabilities typically only afforded to larger businesses
Need integrated multi-channel campaigns
Reducing downtime
Integrating traditional and digital marketing for local businesses
Integrated marketing solutions

▲Active Projects

Integrated campaigns combining direct mail, digital, and e-commerce solutions
Integrated multi-channel campaigns
Training in vmc progression program
Roll out game-changing training strategies
Data-driven marketing strategies
Data-driven marketing strategy development
Data-driven campaign optimization
Community connect program
Integrated direct mail and digital campaigns
Artwork approval process

Hiring Activity

Steady100 roles · 30 in 30d

Department

Sales

82

Manufacturing

7

Engineering

2

HR

2

Finance

1

Logistics

1

Marketing

1

Research

1

Seniority

Mid

76

Manager

7

Senior

6

Director

3

Junior

3

Lead

1

VP

1

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About Valpak

Valpak is the nation's largest direct mail marketer, distributing its Blue Envelope of coupons and offers to 41 million households monthly across 1000s of neighborhoods. The company serves 34,000 businesses—ranging from local shops to national brands—with a mix of direct mail, digital advertising, and audience targeting backed by household-level demographic data. Operations span nearly 140 local offices nationwide, providing account service and neighborhood-specific market insights. Core offerings include targeted mail campaigns, digital coupons, ad design, variable data printing, and integrated multi-channel programs that blend print with e-commerce and digital advertising.

HeadquartersSt Petersburg, Florida

Company Size501–1,000 employees

Founded1968

Hiring MarketsUnited States

Frequently Asked Questions

What is Valpak's tech stack?

Valpak uses SAP, Salesforce, Salesforce CPQ, AWS, Docker, Terraform, Datadog, Power BI, and Ruby across ERP, sales operations, and infrastructure layers.