Under Armour Tech Stack

Global athletic apparel and footwear company with retail, digital, and performance solutions

Retail Apparel and Fashion Baltimore, Maryland 10,001+ employees Founded 1996 Public Company

Under Armour operates a retail-heavy apparel and footwear business with strong digital presence through mobile apps and omni-channel campaigns. The hiring mix reveals a sales-led organization (443 sales roles vs. 14 engineering) focused on SKU productivity, inventory management, and margin targets—classic retail pain points. Tech stack leans heavily toward design (Adobe Creative Suite, AutoCAD, SketchUp, Rhino) and merchandising (Salesforce, Tableau, SAP, Adobe Experience Manager), with cloud data infrastructure (Snowflake, Databricks, Redshift, SageMaker) supporting business intelligence rather than product innovation.

Tech Stack 92 technologies

Core StackAdobe Illustrator AutoCAD Snowflake dbt Tableau Adobe Photoshop Salesforce AWS TypeScript React Next.js Databricks SageMaker Kubernetes Docker SketchUp Adobe Creative Cloud Adobe InDesign SAP Photoshop Microsoft Office CMMS PLC iOS Android Amazon Redshift Rhino PowerPoint Adobe Experience Manager Amplience+62 more

What Under Armour Is Building

◆Challenges

Sku productivity
Driving sales and profitability
Inventory management
Meeting margin targets
Loss prevention compliance
Driving sales and kpi target achievement
Inventory control
Retaining high-performing team
Reducing shrink
Ensuring store fully stocked

▲Active Projects

Seasonal business plans
Seasonal line architecture
Global product line vision development
Product line creation process
Bottom-up channel merchandise financial plans
Seasonal go-to-market planning
Visual merchandising policy implementation
Omni-channel promotion of apps and social campaigns
Merchandising presentation and brand standards
Design brief creation

Hiring Activity

Accelerating750 roles · 320 in 30d

Department

Sales

443

Ops

115

Marketing

Design

Product

Finance

Engineering

Operations

Seniority

Junior

415

Mid

116

Senior

Manager

Lead

Intern

Director

Principal

Notable leadership hires: User Experience Director, Chief Audit Executive, Marketing Lead, Creative Director, Creative Lead

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About Under Armour

Under Armour designs and sells athletic apparel, footwear, and performance accessories through direct-to-consumer retail, e-commerce, and wholesale channels. The company operates a global supply chain with hiring across 20+ countries, including major operations in North America, Europe, and Asia. Revenue-driving initiatives center on seasonal product launches, go-to-market planning, and visual merchandising across stores and digital platforms. Current operational focus areas include SKU productivity optimization, inventory control, margin management, and loss prevention compliance—functions reflected in the sales and operations hiring velocity.

HeadquartersBaltimore, Maryland

Company Size10,001+ employees

Founded1996

Hiring MarketsMexico, China, Singapore, Netherlands, Taiwan, United States, Spain, Austria

Frequently Asked Questions

What is Under Armour's tech stack?

Core stack includes Salesforce (CRM), Snowflake + Databricks + Redshift (data warehouse and analytics), Tableau (BI), Adobe Experience Manager (content), SAP (ERP), AWS (cloud), and design tools (Adobe Creative Suite, AutoCAD, SketchUp). Mobile platforms run on iOS and Android.

Where does Under Armour hire employees?

Globally across 20 countries: United States, Mexico, Canada, China, Singapore, South Korea, Taiwan, Thailand, Australia, and 11 European nations (UK, Germany, France, Spain, Netherlands, Austria, Ireland, Italy, Norway, Portugal).