UI/UX analytics and CDP consulting for Japanese enterprises
Uncover Truth operates a UI/UX analytics platform (USERDIVE) paired with customer data and marketing consulting services, primarily serving Japanese enterprises. The tech stack reveals a mature data operation: SQL, BigQuery, Redshift, Snowflake, and Treasure Data on the storage layer; dbt, Apache Airflow, and AWS Glue for pipeline orchestration; Tableau, Looker, Power BI, and Qlik for analytics delivery. Active projects center on CDP platform design and multi-source data integration, while pain points cluster around fragmented customer data and data infrastructure scaling—indicating a shift from analytics-only toward customer data consolidation and activation.
Uncover Truth Inc. is a Tokyo-based analytics and consulting firm founded in 2013, operating primarily in the Japanese market. The company delivers two core services: deep-dive UI/UX analytics through its proprietary USERDIVE platform, which analyzes website and mobile app user behavior and conversion impact; and data strategy consulting, covering CDP design, marketing platform implementation, and data infrastructure setup. The customer base exceeds 200 paid clients, with documented conversion-rate improvements across use cases. The hiring profile is lean (6 open roles, no recent postings) with a concentration in data and marketing, suggesting stable operations focused on delivery and client success rather than rapid scaling.
SQL, BigQuery, Redshift, Snowflake, Treasure Data for storage; dbt, Apache Airflow, AWS Glue for data pipelines; Tableau, Looker, Power BI, Qlik for analytics; Salesforce, HubSpot, Google Analytics 4 for marketing operations.
CDP platform design and implementation, multi-source data integration and ETL/ELT pipeline design, data mart construction, dashboard development, and CRM strategy execution for enterprise clients.
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