Operator-led private equity firm scaling go-to-market at software companies
Turn/River Capital is a San Francisco private equity firm pairing capital with hands-on operating support for B2B software portfolio companies. Its job posts center on AI applied to GTM: AI-powered marketing workflows, renewal automation and agent-built feature work. Director- and VP-heavy hiring across marketing, support, finance and ops reflects an operating bench embedded in portfolio sales, marketing and customer success.
Turn/River Capital is a privately held private equity firm founded in 2012 and headquartered in San Francisco, California. It invests in software businesses, combining flexible capital with operational support focused on marketing, sales and customer success. The firm invests globally, with an emphasis on North America and Europe. Its team of 51–200 employees mixes investment professionals with operators, and current hiring is concentrated in the United States.
Turn/River Capital uses Salesforce, HubSpot, Google Analytics 4, Google Ads, LinkedIn Ads, Tableau, Python and GCP, plus Slack, Zoom, Dropbox and Google Drive, with Perplexity and Gemini as AI tools.
Current initiatives include an AI-assisted reporting framework, AI-powered marketing and renewal workflows, AI agents for recurring feature work, and customer success operational best practices across portfolio companies.
Yes, hiring is accelerating in the United States, with senior, director and VP roles across finance, HR, marketing, operations, support, engineering and sales.
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Turn/River Capital's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.