AI-powered shared inbox consolidating sales and support conversations across channels
Trengo operates a multichannel messaging platform (WhatsApp, email, social, voice, webchat) designed to route and automate customer conversations for sales and support teams. The stack reveals a product-first architecture: Vue + Vite frontend (now decomposing from monolith to micro-frontends), integrations with HubSpot and Apollo, and recent adoption of Cursor and Claude point to AI-assisted development. Hiring velocity is accelerating with a sales-heavy mix (4 open roles), reflecting a go-to-market push, while internal pain points center on scaling sales operations and simplifying frontend complexity.
Trengo builds an AI-powered shared inbox that consolidates WhatsApp, voice, webchat, email, and social media channels into a single workspace for sales and support teams. The platform emphasizes workflow automation, conversation qualification, and proactive customer engagement. Founded in 2017 and operating from Utrecht as a public company, Trengo serves mid-market teams managing high-volume, multichannel customer conversations. Current development priorities include scaling workflow automation, decomposing the frontend architecture, and expanding paid campaign reach across Google, LinkedIn, and Meta to fuel customer acquisition.
Frontend: Vue, Pinia, Vite. Integrations: WhatsApp Business, HubSpot, Apollo, LinkedIn Sales Navigator, Gong. Cloud/data: Google, Meta. Currently adopting Cursor and Claude for development workflows.
AI-powered customer engagement platform, scalable workflows, micro-frontend architecture redesign, CI/CD implementation, paid marketing campaigns, and sales playbook scaling.
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