Lead generation and campaign optimization for performance marketers
Trend Capital operates a lead-gen and list-management platform built on Go, PostgreSQL, and Redis—a modern backend stack suited for high-throughput campaign execution. Active projects span media mix modeling, automated bidding systems, and performance KPI analytics, reflecting a shift toward programmatic optimization. The hiring mix skews toward marketing and engineering roles, with steady recruitment signaling ongoing platform expansion.
Trend Capital is a lead generation and list management provider serving performance marketing teams. The company operates across campaign management, media buying optimization, and client reporting—with particular focus on landing page conversion and traffic generation at scale. They integrate with major ad platforms (Meta, Google Ads, TikTok, Snapchat) and leverage analytics tools (Tableau, Looker, Power BI) to drive client performance. Based in Vancouver, WA, the company operates as a privately held firm with 51–200 employees.
Backend: Go, PostgreSQL, MongoDB, Redis, Node.js. APIs: gRPC, GraphQL. Analytics: Tableau, Looker, Power BI. Ad platforms: Meta, Google Ads, TikTok, Snapchat. CRM/Marketing: HubSpot, Salesforce, Marketo.
Media mix modeling, automated bidding and targeting, ad performance optimization systems, campaign performance monitoring, tracking tag implementation, and backend onboarding for new client campaigns.
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