Automotive aftermarket parts manufacturer scaling marketing and operations
TrakMotive manufactures CV axles, driveshafts, and chassis components for the automotive aftermarket, operating from Redlands, California with 51–200 employees. Their tech stack is operations-heavy (Oracle NetSuite, Paycor, Power BI, Tableau) with marketing tools (HubSpot, Mailchimp, Constant Contact) layered on top—typical of a mid-market manufacturer scaling administrative infrastructure. Active hiring across product, marketing, and ops (13 roles in the last 30 days) combined with pain-point clustering around brand consistency, procurement workflows, and back-order management suggests they're building internal process discipline to support growth.
TrakMotive supplies OEM-quality underbody parts to automotive aftermarket distributors and retailers globally. The product range spans CV axles for passenger vehicles and light-duty trucks, ATV/UTV drivetrains, window regulators, and driveshafts, manufactured by partner Wonh Industries in ISO 9001, ISO 14001, and TS 16949 certified facilities. The company operates multiple regional subsidiaries handling different currencies and markets, creating complexity in systems management and inventory control. Current operational focus centers on reducing defect impact, streamlining procurement workflows, and establishing consistent brand messaging across sales channels and trade shows.
CV axles (100% new condition) for passenger vehicles and light-duty trucks, plus ATV/UTV CV axles, driveshafts, window regulators, and other chassis components sold through the automotive aftermarket.
Oracle NetSuite for ERP, HubSpot and Mailchimp for marketing, Power BI and Tableau for analytics, Paycor for HR, and Google Analytics/Ads for digital marketing.
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Advanced Innovative Technology Corp. TrakMotive's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
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