Toluna Tech Stack

Global insights platform combining first-party research panels with AI-augmented analytics

Market Research London 1,001–5,000 employees Founded 2000 Privately Held

Toluna operates a research and insights platform serving mid-to-large enterprises across 70+ markets with 40+ offices worldwide. The stack reveals a mature analytics operation (Python, R, SPSS, Power BI, SQL) layered with modern web infrastructure (React, Next.js, Liferay) and ML tooling (PyTorch, scikit-learn). Active projects around AI adoption in analytics workflows and standardization of methodologies signal internal maturation—the company is moving beyond manual research toward automated, repeatable insight generation, though pain points around explainable AI outputs and adoption friction suggest the transition remains incomplete.

Tech Stack 43 technologies

Core StackPyTorch pandas NumPy scikit-learn Python Power BI React Next.js Jira Power Query JavaScript Bitbucket Salesforce AWS Excel PowerPoint Word SPSS Microsoft Office SQL Git Liferay R Apache FreeMarker Remix HTML CSS HTML5 Chrome DevTools Anaplan+12 more

What Toluna Is Building

◆Challenges

Reducing errors
Optimizing cost base
Grow local business
Lack of standardization in ai
Meeting quota
Ensuring efficient project delivery
Ensuring explainable ai outputs
Ai outputs explainability
Drive adoption of ai-augmented workflows
Streamlining benchmark data collection

▲Active Projects

Standardization of analytics methodologies
Productization of analytics approaches
Benchmark database evolution
International brand equity and tracking programmes
Cash management strategy implementation
Ai adoption in analytics workflows
Community portal implementation on liferay
Building local market research team
Organizing internal events
Develop solution adoption playbooks

Hiring Activity

Accelerating150 roles · 85 in 30d

Department

Research

Sales

Data

Marketing

Product

Engineering

Finance

Seniority

Senior

Junior

Manager

Mid

Director

Lead

Intern

Notable leadership hires: Managing Director, Research Director, Director, Head of Advanced Analytics, Advanced Analytics Head

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About Toluna

Toluna is a London-based market research and insights platform founded in 2000, operating at scale across 1,001–5,000 employees. The company delivers research services through a combination of proprietary first-party research panels, online communities, surveys, and concept testing—alongside a technology platform enabling clients to conduct their own research. They serve global brands across consumer insights, product development, and brand strategy. Revenue and profitability models depend on a mix of services (research delivery, expert consulting) and technology licensing (DIY survey tools, analytics platforms). The hiring profile (research-dominant, with pockets of data and engineering support) reflects a services-led, research-centric organization; active recruitment across 23+ countries indicates geographic expansion of local market teams.

HeadquartersLondon

Company Size1,001–5,000 employees

Founded2000

Hiring MarketsSouth Korea, Japan, Poland, Thailand, France, Italy, Israel, Romania

Frequently Asked Questions

What is Toluna's tech stack?

Toluna uses Python, R, SPSS, SQL, and PowerBI for analytics; React, Next.js, and Liferay for product infrastructure; PyTorch, scikit-learn, and pandas for ML; and Salesforce for CRM. AWS underpins cloud operations.

Where is Toluna headquartered?

Toluna is headquartered in London, United Kingdom, with 40+ offices globally operating in 70+ markets and active hiring across 23+ countries including South Korea, Japan, Poland, India, and the United States.