Premium jewelry brand scaling omnichannel retail across 70+ countries
THOMAS SABO is a German luxury jewelry maker with 1,000+ employees operating across owned stores, wholesale partners, and direct-to-consumer channels in 70+ countries. The tech stack reveals a heavy ERP-centric operation (SAP S/4HANA, SAP Analytics Cloud, SAP Fiori) paired with modern marketing automation (Meta, TikTok, Pinterest, Google Ads) and Amazon Web Services infrastructure — a classic enterprise-retail hybrid. Active hiring is heavily sales-skewed (76 of 93 open roles), focused on junior talent, with concurrent projects in marketplace optimization, sales analytics, and omnichannel logistics integration, pointing to scaling pressures in online fulfillment and third-party partner channels.
THOMAS SABO designs and sells premium sterling silver jewelry, watches, and lifestyle accessories, often finished with 18k gold plating. Founded in 1984, the brand operates through company-owned retail locations, multi-brand wholesale partners, and a global e-commerce platform at thomassabo.com. The product portfolio spans timeless core pieces, the Charm Club collection, and the Rebel at Heart line. With presence across Austria, France, Switzerland, Spain, Germany, UK, South Africa, and the United States, the company balances wholesale distribution with direct consumer relationships while managing complex supply-chain and seasonal demand cycles.
SAP S/4HANA, SAP Analytics Cloud, SAP Fiori, and Looker Studio for reporting; Personio for HR; DATEV for accounting. AWS underpins cloud infrastructure.
KPI system optimization, marketplace operations and integration, sales analytics, Christmas campaign planning, and streamlining order processing and logistics. Main pain points center on peak-season service quality, product data quality, and timely fulfillment.
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